Blue triangle on mint green background.

New Ideas

Agenda Austria Rebranding

Agenda Austria has been bringing new, sometimes controversial ideas to Austria's economic policy landscape for ten years. As an independent think tank, the team searches for ‘new paths to greater prosperity and security’ - optimistic, solution-orientated, well-founded and incorruptible.

What began in 2013 with traditional studies and briefings now encounters a radically changed media world. Time for a refresh: new channels need to be utilized, new formats developed and new expectations fulfilled. Without losing sight of the mission.

The new branding is as clear and focused as the ideas behind it. A lively design system translates complex topics into strong images and grows with every new challenge. Icons, applications and formats visualize what it's really about: constructive solutions for an even better Austria.

Rosebud delivers positioning, brand strategy, brand architecture, corporate identity, digital branding, corporate design, editorial design and illustration.

Left: old Agenda Austria logo with diamond mark; arrow; right: new Agenda Austria logo with chevrons and the Agenda Austria text on blue background.
Flat lay of Agenda Austria branding items on a light blue background: letterhead, green folder, orange envelope, white cards, two black pens, notebook, USB drives.
Grid of twelve colorful icons depicting vision, messaging, finance, relationships, tools, navigation, banking, and technology.
Purple packaging sachet with zigzag pattern on a green background; shows Denk-anstoß text and Agenda Austria logo.
Beige tote bag with dark blue German phrase 'Wer, wenn nicht du?' and two chevron arrows on a purple background.
Orange zipper pouch with white zigzag tree pattern and Agenda Austria text on a yellow background.
Speaker in dark suit on a panel, talking, with glass of water; audience in foreground, blue banner with white symbol behind.
Presenter in a dark suit speaks from a blue podium with a laptop, delivering a talk in a bright conference room.
Frau lächelt vor dem Agenda Austria-Banner in einem Veranstaltungsraum.
Three children peek into a tree hollow on a leaf-strewn forest floor; one reaches inside.