The Telekom Austria Group is the largest telecommunications company in Austria and one of the nation’s last major brands. But suddenly everything has changed: A new main shareholder acquires the majority of shares, and the business will be in Mexican hands.

In times of great change the best policy is to look to the future. And the title of this annual report—“Going New Ways”—says it all. Where this strategic journey in the competitive market leads is mapped out in a series of illustrations, which translate unrepresentable matters into surprising images.

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