Collage of colorful brochures and pamphlets scattered across a surface, featuring charts, maps, and infographics.

Pointing the Ways

ORF Public Value Report 2020

The ORF Public-Value-Report explains how the broadcaster fulfills its public service mandate. Every year anew, every year new. Experts formulate their requirements. ORF journalists report on the projects they are pursuing. Data and facts document the quality of the diverse program. In 2020 there are five compact booklets, one for each of ORF´s five quality dimensions.

Orange poster with large bold black text reading SO GEHT INFORMATION; ORF logo in the upper-right corner.
Two-page German magazine spread about ORF radio information; left: large orange title; right: bold quote and weekly radio-information table.
Two-page magazine spread: left shows bold orange title and body text; right features orange panel with a long quote and statistics.
Two-page orange spread infographic about ORF, showing audience figures with a central red ORF logo.
Open two-page brochure spread with orange headings in German, showing ORF value sections such as Vertrauen, Verantwortung, Unterhaltung, Service.
Two-page German magazine spread: left page orange headline 'DIE TĂśCKE DER ATTACKEN' with article; right page orange infographic with bold numbers.
Orange poster featuring large bold black typography reading 'WIE GEHT ZUKUNFT IM ORF?'
Green poster with bold black diagonal typography reading 'SO GEHT KULTUR IM ORF' and a small ORF logo in the top-right corner.
Two-page magazine spread: left article Stellen Sie Sich Vor by Boris Jordan; right page green sections with TV and Radio culture tables and hit list.
Two-page green infographic: Kultur im TV, central camera; counts 43 Filmpremiere, 139 Kinofilm, 862 Oper, 2.168 Theater, 2.206 Konzert, 582 Tanz.
Two-page magazine spread: left article 'Unterhaltung in einer globalisierten Welt'; right lime-green schedule with ORF and radio info.
Two-page German magazine spread displaying ORF-Leitbild and ORF-Gesetz sections under GESELLSCHAFTS-WERT, with a green header.
Two-page magazine spread: left green page with bold 'VON DER AUSNAHME ZUR REGEL?' and a virus icon; right white page with 'Public Value' and 'SO GEHT' booklets.
Lime-green poster with oversized black bold text reading 'WIE GEHT ZUKUNFT IM ORF?'
Red poster with large black bold typography reading SO GEHT Ă–STERREICH and IM ORF, with a small ORF logo.
Two-page spread: left white page with 'Ă–STERREICH IM ORF' and a multicolor ring infographic; right red page with 'CHECKLISTE' and checkmarked items.
Two-page magazine spread: left bold headline 'AUF DEM WEG NACH OBEN' with article; right red infographic with a table and 18.784.
Red-background map of Austria with regional callouts and bullet notes
Two-page magazine spread: white left page with bold red headline AUS DEM LAND FĂśR DAS LAND; red right page shows infographic numbers 3.000, 4/4, 228.
Two-page magazine spread: left page white with bold red title 'DIE KULTUR IM SĂśDEN' and article; right page red with literary festival headings and large '35' and '20'.
Red poster with large black bold German text "WIE GEHT ZUKUNFT IM ORF?"
Blue gradient poster showcasing bold black text 'SO GEHT EUROPA' with 'IM ORF'; ORF logo in the top-right.
Two-page magazine spread: left page features a German article 'Ein Europäisches Wasserzeichen'; right page a blue infographic of TV contributions by country.
Two-page magazine spread: left page blue headline 'MARIA THERESIA IN MUTTERSPRACHE' with German article; right page blue with 'Filme im ORF aus aller Welt' and the large 182.000.000.
Blue map of Europe with outlined countries and many numbered labels; title 'EUROPA IM ORF'.
Two-page magazine spread: left article 'Quality that unites us' in German; right blue infographic shows 70% and 89% stats and 702,000 views in Austria.
Two-page magazine spread; left page features blue heading IM Ă–FFENTLICHEN AUFTRAG and German article, right page shows a bold quote and a data table about European works.
Blue poster with large black text asking 'How does the future work at ORF?'
Poster displaying bold slogan SO GEHT BILDUNG IM ORF on orange background with ORF logo.
Two-page spread: left 'BILDUNG IM ORF' article with color wheel; right orange 'CHECKLISTE' page with checkmarks.
Two-page magazine spread: left page with bold orange title "WidersprĂĽche im Weltbild" and article; right page orange with large quote and '1.753 Storys' and '60'.
Stylized white coffee cup on a saucer with steam lines, centered on a bright yellow magazine spread filled with dense German text.
Two-page magazine spread: left page with bold orange headline 'AUF AUGENHĂ–HE MIT DEM PUBLIKUM' and body text; right page orange with dense black German text.
Two-page spread: orange left page with bold German title and virus icon; white right page with PUBLIC VALUE text and row of colorful booklets.
Poster displaying bold black text "WIE GEHT ZUKUNFT IM ORF?" on an orange background.

Conceived in a close collaboration with the ORF Public-Value-Competence Center, the report collects reflections and perspectives from external and internal stakeholders—from viewers and fee payers to the staff and politicians.

Rosebud delivers Annual Reporting, Editorial Strategy, Editorial Design and Informationsdesign.

Toddler wearing a white STRABAG helmet held by an adult in a blue jacket indoors.