Winter at MQ transforms the MuseumsQuartier into a winter location that has nothing to do with the usual pseudo-romantic advent market kitsch.

Here everything is simply a touch more magical, more surprising, more elegant—without all of the twinkling stars and glow of candlelight. And this isn’t owed alone to the cultivated surroundings, but above all to a particularly clever winter magician, photographed by Günther Parth.

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