Construction is literally a tough business. Worldwide, more than 70,000 people work for and with STRABAG—many of them with heavy machinery, under extreme conditions, and with a high risk of danger. Whether on the building site, in street traffic, or in the office: every day, a brief moment of carelessness or negligence could have dramatic consequences for one’s life.

The corporation-wide initiative »1>2>3 Choose Safety« draws awareness and attention to where these moments of danger can emerge and be avoided. With the clear objective “Vision Zero”, the number of accidents and lost working hours should be reduced to zero, and ensure that all STRABAG teams remain safe and healthy.

Rosebud delivers Positioning, Brand Strategy, Corporate Identity, Corporate Design, Brand Management, Digital Branding, Employer Branding, Editorial Design, Brand Publishing and Advertising.

Conceived, developed, and realized in a secure collaboration with Gaisberg Consulting.