Two construction workers in orange safety vests and white hard hats examine and point to a blueprint inside a building under construction.

Play it Safe

STRABAG Work Safety Branding

Construction is literally a tough business. Worldwide, more than 70,000 people work for and with STRABAG—many of them with heavy machinery, under extreme conditions, and with a high risk of danger. Whether on the building site, in street traffic, or in the office: every day, a brief moment of carelessness or negligence could have dramatic consequences for one’s life.

The corporation-wide initiative »1>2>3 Choose Safety« draws awareness and attention to where these moments of danger can emerge and be avoided. With the clear objective “Vision Zero”, the number of accidents and lost working hours should be reduced to zero, and ensure that all STRABAG teams remain safe and healthy.

Rosebud delivers Positioning, Brand Strategy, Corporate Identity, Corporate Design, Brand Management, Digital Branding, Employer Branding, Editorial Design, Brand Publishing and Advertising.

Red background with white slogan text '123 Güvenliği seç' in stacked lines.
White construction hard hat with bold red '1-2-3' and the slogan 'Entscheide Dich für Sicherheit' on a white background.

Conceived, developed, and realized in a secure collaboration with Gaisberg Consulting.

Collage of STRABAG 1-2-3 Sicherheit safety brochures and posters featuring construction workers in orange gear on a gray background
Two construction workers at a site; one kneels to paint a floor sign while banners read '1-2-3 Választ a Biztonságot'.
Five construction workers in orange hi-vis jackets and white hard hats pose on a construction site, holding a sign reading 1-2-3 Entscheide Dich für Sicherheit.
Smiling woman being interviewed at a construction site; reporter with furry microphone and camera operator filming, safety banner visible.
Two construction workers in safety vests and hard hats hold a safety sign at a construction site.
Construction workers in hard hats pose on a stairwell; one holds a large safety poster; red Vision Zero shield graphic on the right
Bearded construction worker in orange high-visibility jacket points while holding a tablet, as colleagues in white shirts and hard hats observe.
Three construction workers in high-visibility orange jackets hold a sign reading '1•2•3 Entscheide Dich für Sicherheit' at a construction site.
Three construction workers in orange safety jackets and white hard hats on a construction site; one worker points while another watches.
Six construction workers in hard hats and reflective vests pose on a construction site, holding a safety sign; red hand graphic on right.
Construction worker in orange jacket and white hard hat uses a tape measure at a building site.
Child wearing a white construction safety helmet, held by a smiling man indoors.
Construction worker in orange safety gear and helmet on a yellow platform beside a large yellow tank marked 1500, using a handheld radio.
Female construction worker in an orange safety jacket and hard hat, arms crossed at a construction site.
Construction worker in an orange vest holding a white hard hat with STRABAG logos indoors.
Construction worker in orange safety gear and white hard hat holds a sign reading 12:3 Decide for Safety at a building site.
Six businesspeople in suits pose in a bright office corridor beside oversized red digits '123'.

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