Abandoned building facade featuring a white palm-tree mural on a black wall; a red modular unit and plywood-covered doorway.

Rethinking Values

STRABAG Annual Report 2016

Artists painting a large tiger mural on a cracked asphalt lot.

As the leading technology group and building service provider, STRABAG SE pursues a clear vision. This includes a commitment to the company’s values: partnership, trust, solidarity, engagement, modesty, sustainability, respect, reliability, and innovation.

Book cover for 'Reverse Thinking' featuring a grayscale mural of stylized trees and a long-neck bird on a concrete wall; red title.
Worker in green rubber boots sprays water from a nozzle onto scattered metal sheets on a concrete sidewalk.
Urban plaza with concrete planters and small trees; ground decorated with plant and butterfly motifs; large REVERSE DISREGARD text overlay.
Circular concrete sculpture with etched human figures in a park; bold white and red REVERSE EGOISM text overlay.
Urban wall mural on an abandoned building with palm trees and figures; bold text REVERSE DISTRUST overlay.
Zebra mural painted on dark pavement beside a building; bold white and red 'REVERSE ROUTINE' text in the upper-left corner.
Urban wall mural with white animal silhouettes beside a food bowl, under the bold REVERSE GREED text; metal gate on the right.

The spectacular images in the annual report challenge us to change our way of thinking and live in line with these ambitious values. And the motifs were not created with the spray can but by cleaning dirty surfaces. Reverse Graffiti, Reverse Thinking!

Red telescopic boom lift with worker on platform painting mural on a weathered concrete wall.
Person in black hooded jacket and gloves applies a metallic panel to a dark wall; another worker assists nearby in a workshop.
Gray concrete wall mural of two tall ostriches beside palm trees; three pedestrians walk nearby.
Zebra head painted on a concrete sidewalk.
Person in green rubber boots uses a pressure washer to spray water on leaf-shaped metal sheets on a concrete surface.
Person in a green jacket and rubber boots power-washes a metal panel mounted on a wall, revealing a map of continents.
Worker in a green jacket installs a large zebra skeleton mural on white panels laid over a concrete courtyard.

Illustrations by Larissa Mantel and photography by Bernd Preiml.

Rosebud delivers Annual Reporting, CSR-Communication, Editorial Strategy, Editorial Design, Informationsdesign, Art Buying and Video Production.

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Gray concrete book cover on a red background with the red title DIE KUNST DES BAUENS and a small white label Limited Art Edition No 1.

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Construction worker in orange safety gear holds a sign reading '123 Entscheide Dich für Sicherheit' at a construction site, with Strabag helmet visible.

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Rider on a brown horse in a grassy plain with distant hills; wearing beige jacket, knit cap, and colorful saddle blankets.