Two red adhesive tape strips diagonally placed on a white background, with crumpled, torn edges.

Let’s Talk About It

Telekom Austria Group Annual Report 2011

2011 was not an easy year for the Telekom Austria Group. As one of the leading communication service providers in CEE, it was confronted with major challenges and problems.

Cover of Telekom Austria Group 2011 annual report with white background, bold red diagonal shapes, and '2011– ein Jahr zum Abhaken...'

Group of diverse professionals posing on a white studio backdrop for a corporate magazine contents page

Two businessmen in suits pose on a white page beside an orange, data-filled spread titled Kennzahlen Telekom Austria Group.

Nine professionals posing together on a white studio backdrop for a corporate magazine spread with the bold red title Ambitionierte Vision.

Two-page spread: left article; right orange map infographic showing Telekom Austria Group's international presence in Austria and nearby markets.

Two-page infographic on digital daily life; office workers, home users, and commuters use mobile and fixed-network devices, linked by red lines.

Infografik-Doppelseite Besondere Einflussfaktoren 2011 mit Diagrammen, Prozentwerten, Textblöcken und orange Symbolen.

Two-page magazine spread; left page shows a cartoon of a person in a red shirt and hat beside a birdhouse with a red bird, near a fence.

Two-page magazine spread: left shows Telekom Austria Group employees posing; right an orange page with the bold headline about stock markets in 2011.

Two-page Telekom Austria Group investor relations spread featuring a country-share pie chart, a line chart, and financial tables.

Two-page corporate governance report spread showing a German table of board members, roles, and dates.

The annual report openly addresses the difficult situation, while describing the diverse efforts and first partial successes on the path to a trend reversal. Using the format of a magazine, complex and controversial topics are conveyed in an easily accessible and comprehensible way.

In cooperation with Mensalia.

Rosebud delivers Annual Reporting, Editorial Strategy, Editorial Design and Information Design.