Red circular push button above a metal plaque reading 'INVESTIEREN' on a gray textured wall.

No Trifling Matter

Telekom Austria Group Annual Report 2013

Telecommunications is an expensive endeavor—especially for a leading player like the Telekom Austria Group. In addition to the high costs of pioneering technologies and the networks of tomorrow, the sector is facing an enormous pricing pressure.

Red sign "WARUM INVESTIEREN" on a gray wall with graffiti, a metal inset slot labeled "EINWURF HIER", and a Telekom sticker.
Robotic gripper hovers above colorful candies in a studio, with an open magazine spread visible on the right.
Two-page magazine spread with an orange donut chart of mobile data traffic and an orange device-type data breakdown.
Two-page magazine spread: left shows neon-lit horse race with galloping horses and jockeys; right contains a German business article title.
Two-page corporate report spread with an orange regional map of Austria and neighboring markets; right page shows ARPU and market-penetration charts.
Two-page business magazine spread with an orange home-network infographic on the left and column text; a hand holding a device appears in lower photo.
Two-page spread of a technical report displaying orange line charts on spectrum distribution and mobile technologies, with German text.
Orange ball atop a metal joystick on a blue arcade cabinet, MOVE text visible.
Three suited businessmen posing in a studio on a white two-page spread; right page features German text and an orange 80% circle.
Three male executives in suits speak at a conference table; central white panel shows Warum investieren wir?
Person in a dark suit seated at a conference table, gesturing while speaking during a business meeting; a glass of water and papers on the table.
Businessperson in a dark suit speaks and gestures at a desk beside a two-page magazine spread.
Man in a dark suit speaks at a table during an interview in a magazine spread; hand gesture, glass and notebook on the table.

Hence, the stakeholders of the Telekom Austria Group are all the more interested to learn about the motivations or convictions behind major investments in the past business year. What are the positive perspectives in a highly competitive market? What is the best response to negative external influences?

Questions like these are answered in the annual report with eloquent images, hard figures, and facts.

In cooperation with Mensalia.

Rosebud delivers Annual Reporting, Editorial Strategy, Editorial Design and Information Design.

Metal wall with a rectangular coin slot labeled 'EINWURF HIER', graffiti left and a key-lock panel on the right.
Blue theater curtain filling the frame with vertical folds.