Agenda Austria

Collage of bold political posters on teal background: left reads YES YOU CAN, right reads DO IT NOW!, center shows raised fist gripping a wrench with ARBEIT.

As an independent think tank, Agenda Austria searches for new approaches to safeguarding and enhancing welfare in Austria. The studies and papers are scientifically independent, yet not neutral in their content, and contain ideas that should be addressed and discussed in politics, economy, and society.

Rosebud delivers Positioning, Brand Strategy, Brand Architecture, Corporate Identity, Digital Branding, Corporate Design, Advertising, Editorial Design, Art Buying and Illustration.

Vertical banner with dark blue top and white bottom, German text about Die Agenda Austria as Austria's independent think tank.

Blue vertical poster with a white German quotation about Agenda Austria; at bottom: Dr. Franz Schellhorn, Director of Agenda Austria.

Green gradient background with white cursive text 'Mission Statement' at the bottom.

White page showing German text about Agenda Austria; prominent motto: 'Solution-oriented. Scientifically. Incorruptible.'

Two-tone poster (white top, blue bottom) featuring the German title 'Warum machen wir das alles?' and a blue quote on early childhood education by Mag. Hanno Lorenz.

Mint-green gradient banner with white text reading "Unser Team" near the bottom.

Poster with two illustrated professionals and bios; green headline proclaims a team of 13+ experts: scientists, journalists, and project managers.

Illustrated group of business professionals with labeled portraits and names.

Blue italic German text on a white page about forty-plus private sponsors financing Agenda Austria; donor names appear at bottom.

Blue book cover with white italic title Zahlen und Fakten at the bottom

Two men in suits posing at an indoor event with red YES YOU CAN posters on the wall behind and a green German banner above.

Reception scene: colleagues mingle and toast with wine; lower pane shows a bright office with desks, chairs, and shelves.

Two men in business suits posing indoors at an event, with red posters behind them; below, a crowded lecture hall with a speaker.

Communicating a complex thematic spectrum, which is equally as broad as the audience of experts and interested individuals, poses special challenges for the branding and publishing: The content and messages guide the form and tonality of the presentation—the brand remains in the background.

The result is an editorial portfolio packed full of various surprises, enlightening “aha” moments, and plenty of food for thought and discussion.