Two pink rectangular strips arranged diagonally on an olive background, displaying the words IRRESISTIBLY RESPONSIBLE.

Content Driven

departure White Paper

As the creative hub of The Vienna Business Agency, departure supports companies in the city’s creative industries.

The departure White Paper editions form the strategic and thematic foundation for defining and implementing the funding programs. Each collection is dedicated to one topic and contains scientific articles, essays, and interviews with experts. High-quality contents in a precise and sophisticated presentation.

Rosebud delivers Editorial Strategy, Editorial Design and Information Design.

Colorful word-burst poster on white background promoting cooperation; center shows PARTNER and EXCELLENCE with focus KOOPERATION.
Two-page book spread of a German article; left page shows bold headline and text, right page dense text.
Open two-page magazine spread; left page dense German text, right page title Kooperieren. Das Einfachste der Welt with author bio.
Two-page magazine spread titled Fokus Kooperationen; left page with text, right page shows a magenta starburst infographic and concentric diagram.
Open magazine spread: left page shows a bold pink German quote with a starburst badge; right page features a Stichwort Design article.
Light beige leather lounge chair with ottoman and black tufted leather lounge chair on a design magazine spread.
Open magazine spread; left page shows pink starburst badge "CARL FRECH Designer" and the quote "KOOPERATION BEDEUTET ZUSAMMENWIRKEN"; right page "Stichwort Multimedia" with dense German text.
Two-page magazine spread with an interview of Florian Kaps; left page shows a bold German headline, right page continues text with a small inset image.
Book cover with a dark maroon circle containing focus ART and subtitle fields of action and valorization strategies on a pale peach background.
Open book spread; left page shows title 'VOM HYPE ZUR INNOVATION' with subtitle, right page filled with dense German text.
Open book spread with beige pages; left page shows 'ABSTRACT FOCUS KUNST' title and German text, right page features column headings and bullet lists.
Two-page book spread: left maroon page with circle 1 and FOCUS KUNST; right page with EINLEITUNG and circle 1.1
Open book two-page spread; left page shows a diagram labeled Das Ökosystem Kunst, right page titled DIE WERT-SCHÖPFUNGSKETTE.
Two-page magazine spread: left page shows title ARS LONGA; right page contains dense German article text.
Open two-page magazine spread with dense German text on both pages and a diagram about the market for contemporary art on the right page.
Open magazine spread: left page German text; right page dark maroon with pale pink circle reading 'FOCUS SERVICES' and a small circle '3' above.
Olive poster featuring pink staggered ribbons reading 'IRRESISTIBLY RESPONSIBLE'; bottom text 'focus DESIGN' and 'White Paper'.
Two-page magazine spread: left shows olive-green book cover with large diagonal title; right shows dense German article in columns.
Two-page design book spread; left olive page with large diagonal title '2 WAS HAT EIGENTLICH DESIGN DAMIT ZU TUN?', right page dense German text.
Open two-page book spread with German design articles; prominent headings 2.6 Das White Paper focus Design and 2.7 Design and Social Innovation.
Open book spread: left olive page with large 3 and diagonal title; right page dense German text with heading 3.1 Neue Interaktionsweisen.
Two-page magazine spread with a German interview layout; left page features a bold header and a bottom collage of photos and sketches.
Two-page magazine spread: olive-green cover with '4' and 'INHALTLICHE SCHWERPUNKTE'; opposite page header '4.1 Design für Lebenswelten'.
Peach-colored book cover featuring embossed "focus; Architektur" and faint "White Paper" text.
Open two-page book spread; left page features a large German title, right page dense text.
Open book spread; left page shows large '2' and 'Einleitung und Zielsetzung' title, right page densely packed German text.
Open magazine spread with a large blue 3 and the German title Wann hört es endlich auf zu dauern? on the left; dense article text on the right
Open book showing a two-page spread about Innovation, with green headings and diagrams.
Open two-page book spread: German article, left page title Architektonische Innovation für den Bildungsbereich with dense text; right page diagram.
Open two-page magazine spread on sustainability; left page 6 Querschnittsmaterialien with text, right page Prinzip Nachhaltigkeit and a donut chart.
Open two-page architectural book spread; right page displays large heading 7 Ergänzende Innovationsansätze with column text.
Open two-page German business book spread with dense text and line graphs at the bottom.
Abstract pale pink magazine cover with interwoven magenta and yellow ribbons; prominent title focus MUSIK and bottom-right White Paper.
Two-page spread: left bold abstract shapes with large title on digital-era music creation; right section header and a diagram about music management.
Open two-page magazine spread about trends in the development of digital musical instruments; title visible in German.
Two-page magazine spread featuring overlapping abstract curves in yellow, red, and pink.
Two-page magazine spread with bold German title on a red-orange graphic left page and dense text on the right.
Open book spread with two pages; left page contains a German article on audio branding, right page shows a diagram.
Book cover for a White Paper titled Lifestyle Advertising on a peach background.
Open book spread; right page shows Inhaltsverzeichnis header; left page has a small sticky note reading 2.0.
Open magazine spread; left page shows a purple banner with the prominent header "Einleitung und Zielsetzung"; German article text spans both pages.
Zweiseitiger Magazin-Spread mit Überschrift Executive Summary; rechts Text über Medienbranche, links Schwarzweiß-Foto in Rahmen.
Open magazine spread: tilted newspaper clipping on the left with Google in $900m deal with MySpace; right page shows Status Quo.
Open magazine spread about Web 2.0 transforming traditional media; includes brown headers and a Netz 2.0 word cloud.
Two-page magazine spread; left: black-and-white photo of a man asleep on a park bench; right: Lifestyle Advertising in a blue banner.
Two-page German magazine spread on Lifestyle Advertising; left shows a blue title header, right features a blue diagram of media devices.
Open magazine spread: left page logo collage; right page with red header Development of innovative business ideas and body text.
Left: pale wall with a sticky note reading LISTEN. EVALUATE. RESPOND. Right: magazine page with a large black rectangle containing 'Schlussfolgerungen'.
Businessperson in dark suit with red tie balances on parallel tightropes against a pale teal sky.