When therapy makes you smile
In a world where we’re all a bit crazy, it’s liberating to have someone remind us that we don’t have to be perfect. Eva Banlaki guides people through crises, transitions, and the everyday struggles of life – with professionalism, sensitivity, and a refreshing dose of humor.

Under the guiding theme of The Urban Neurotic, we developed a branding that works like her approach to therapy: humorous, human, and flexible.

The visual identity reimagines psychotherapy, not as heaviness, but as a movement back into life. Hand-drawn and partly animated miniatures hold up a playful mirror to our everyday madness – and show how well we can actually handle it.

The brand strategy was developed in close (and fun) collaboration with Dr. Wolfgang Pauser.

Services
Rosebud provided brand strategy, visual identity, art direction, illustration, animation, and brand communications.