Line drawing of a person lying on the ground beneath a large speech bubble on a yellow background.

A Little Crazy, and That’s Just Fine

Branding for Eva Banlaki

When therapy makes you smile
In a world where we’re all a bit crazy, it’s liberating to have someone remind us that we don’t have to be perfect. Eva Banlaki guides people through crises, transitions, and the everyday struggles of life – with professionalism, sensitivity, and a refreshing dose of humor.

Yellow background with large "Eva Banlaki" and smaller "Fokussierte Psychotherapien" text.
Woman leaning against a doorway in a softly lit indoor hallway, wearing a gray ribbed sweater.
Two mustard-yellow armchairs flank a round wooden coffee table with a lit candle; floral pillow on the left chair in a cozy living room.

Under the guiding theme of The Urban Neurotic, we developed a branding that works like her approach to therapy: humorous, human, and flexible.

Person carrying a wooden tray with a blue patterned teacup on a saucer, a glass, and a water carafe indoors.
Floral-patterned cushion on a mustard-yellow upholstered chair.
Flat lay of Eva Banlaki branding materials: business cards, envelopes, posters, and a folder on a gray background.
White two-story house with black shutters, surrounded by autumn trees with yellow leaves.
Beige linen curtain draped over a sunlit window; gray cabinet drawer beneath.
Line drawing of a person resting chin on hand, gazing at thought bubbles above on a pale green background.
Human lounging on a green, geometric rock island floating on water, with a stylized mountain in the background.
Meditating person sits cross-legged on a toilet seat in a tiled bathroom, with slippers nearby and toilet paper holder.

The visual identity reimagines psychotherapy, not as heaviness, but as a movement back into life. Hand-drawn and partly animated miniatures hold up a playful mirror to our everyday madness – and show how well we can actually handle it.

Three vertical panels: left coral figure raises a hand; center yellow meditator with German quote; right blue bandage-heart icon with text.
Cartoon of an anthropomorphic bear and a person standing inside a train, both gripping overhead straps.
Two mallard ducks with green heads swimming in a murky river beneath a bridge
Yellow upholstered armchair with beige seat cushion and colorful floral throw pillow in a bright indoor space.
Line drawing of a person with long hair carving a small object on a table, with rays emanating behind.

The brand strategy was developed in close (and fun) collaboration with Dr. Wolfgang Pauser.

Screenshot of a webpage with a 'Newsletter abonnieren' signup form and a brown footer featuring a cartoon icon and the name Eva Banlaki.
Beige rug with fringe on a wooden floor; sunlight casts diagonal shadows across it.
Beige rounded-card displays a German inspirational quote about the world, change, and hope on an orange gradient background; blog link in bio.
Close-up of orange and red dahlias in a yellow vase.

Services
Rosebud provided brand strategy, visual identity, art direction, illustration, animation, and brand communications.

Six pastel square quote cards displaying quotes on a light grey background.
Two people walk away along a tree-lined canal path in autumn, fallen leaves on the ground.

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