Clothes and Stories

The Hirmer Gruppe is a family enterprise in the best sense of the word: family-run in the third generation, it is a true institution, and not just at their headquarters in Munich.

For more than 70 years, the people at Hirmer have been providing new ideas, solid values, and accompanying stories to ensure that the “prime address for men’s fashion” keeps flourishing in the future.

Developed together with Birke und Partner the BLAUTON values magazine tells these vibrant stories. Written and illustrated by an esteemed editorial team, including Dr. Wolfgang Pauser, the Well-Brüder and Fabian Birke.

Rosebud delivers Positioning, Editorial Strategy, Editorial Concept, Editorial Design, Brand Publishing, Internal Communication, Art Buying and Illustration.