Founded more than 100 years ago, Palmers belongs just as much to Austria’s cultural heritage as to its consumer culture. After a bumpy road with years of frequently changing strategies, the brand has undergone a well-deserved rejuvenation. But here, the future lies in the past: A careful yet stringent “pre-design” returns to what once made Palmers one of the country’s most popular and best brands. The new, old stylistic elements confidently propel the Austrian icon for style and sensuality into the 21st century.
The visual DNA is complemented with enthralling imagery, a new company typography, and a lot of love for craftsmanship and detail.
Developed in a splendid cooperation with the fabulous colleagues at Zündel Branding.