The WKO represent the interests and provide services for over half a million members in Austria. In its "Vision 2025", the WKO has committed itself to creating "more benefits for its members with targeted services".

The wide range of services thus make an important contribution to a sustainably successful economic landscape in Austria. The spectrum is broad and ranges from advice from experts, both in person and by telephone, to events and various online formats (conferences, webinars, etc.) to information and services on the internet and via newsletters and social media.

All of these services are part of the "service package", which underwent a major relaunch in 2023. The services "packaged" in the package should be quick and easy to access, but also tailored to the individual needs of members. The new brand identity of the "WKO service package" was developed accordingly. The previously realistically presented package has been reduced to a changeable silhouette, thus retaining a high recognition value and at the same time becoming a changeable stage for all topics and content from labour law to customs information.

Rosebud provided brand strategy, corporate identity, digital branding, text, motion design and social media-templates.