Abstract starburst of radiating white streaks from a central point with the prominent text 'YOUR NEXT THOUGHT'.

Just think about it

Campaign »Your Next Thought«

The University of Krems is the leading public university for continuing education in Europe. Its aim is to support people in their personal and professional development and to offer them the right educational programme for their individual path.

‘Your Next Thought’ is literally an interactive campaign that turns this promise into a conversation. It invites people to think beyond their own limits and take the next step in their personal and professional development. What does the world need in particular right now? And what can I contribute with my actions?

This new type of academic communication combines a poetic visual level with big ideas and contemporary questions and inspires people to actively think their own next thought.

Rosebud provides positioning, conception, creation and art buying.

Urban street with a fast-moving silver tram on tracks; a large digital billboard on a pole beside beige historic buildings.
Dark blue poster with white German phrases and 'YOUR NEXT THOUGHT'; central starburst rays emanating from the center; university logos bottom-right.
Close-up of a human hand held up in front of the camera, an eye visible through the fingers, with a blurred background.
Framed poster displaying a pink sunset, set among yellow wildflowers outdoors; bold German title and YOUR NEXT THOUGHT
Aerial night-cityscape with illuminated streets; bold German text overlay and the phrase YOUR NEXT THOUGHT.
Close-up of a person's eye on a campus advertisement poster; German text about flexible study; street scene with campus building and moving vehicle.
Bus stop shelter poster with German phrases; blurred pedestrians walk on a snowy urban street.
Nighttime urban scene with a large digital advertisement display showing German phrases Your Next Thought; bicycle in foreground and wet reflections.
Person with backpack stands near two large projection screens at night; purple visuals and German text; light-trail traffic on a city street.
Colorful collage of overlapping posters advertising MuseumsQuartier Wien, featuring illustrations and photographs.