Split view: left shows modern building with a futuristic white rooftop and people on roof; right neon palm-tree sculpture glowing against dark sky.

Unlimited Sky

MQ Libelle Branding

After twenty years, it finally touches down: the MuseumsQuartier and also the city of Vienna receive a new landmark. The MQ Libelle roof top terrace, with its dragonfly shape designed by architects Ortner & Ortner, opens new spheres for one of the world’s largest cultural complexes. A new, largely accessible to all space invites for breathtaking views over the city.

The key visual concept is brought to life by Birgit Palma, Christian Leban, Lukasz Buda, Daniel Triendl, WALDUNDSCHWERT, and above all LWZ.

Rosebud delivers Positioning, Brand Strategy, Brand Architecture, Corporate Identity, Corporate Design, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising, Motion Design, Social Media und Video Production.

Red circular MQ logo beside black cursive Libelle with the text 'ON TOP OF LEOPOLD MUSEUM' on a pink background.
Eight dragonflies displayed in colorful, artistic styles against a dark blue background.
Nighttime sidewalk poster panel advertising Vienna; bold text Vienna as you've never seen it before; neon dragonfly design nearby.
Tall cylindrical advertising column on a tree-lined urban street with a large poster and parked cars nearby.
Cylindrical outdoor advertising column displaying posters on a city sidewalk, with trees, a brick building, and parked cars nearby.
Neon-lit dragonfly sculpture with glowing wings against a dark blue background.
Aerial view of Vienna's historic square crowded with people; MQ Libelle logo and a banner reading 'Vienna as you've never seen it before'.
Promotional poster: rooftop pavilion atop a Vienna museum, orange banner, sunset plaza, and a colorful dragonfly sculpture.
Bitte lade das Bild hoch, damit ich einen knappen deutschen Alt-Text erstellen kann.
Colorful geometric dragonfly sculpture with multicolored wings against a solid green background.
Cyclist rides along a centered road in a stylized urban-transport collage with trains, buses, and cars surrounding.
Glowing neon dragonfly sculpture with patterned wings against a dark blue background.
Roter Werbebanner mit wiederholten weißen Texten 'UNLIMITED SKY' und Flugzeug-Symbolen.
Aerial view of a rooftop architectural pavilion atop Leopold Museum in Vienna; prominent text HELLO, WORLD. and the MQ Libelle logo
Colorful dragonfly sculpture on a green magazine spread; opposite page shows a suited man posing outdoors beside a modern glass building.
Collage of multiple formal portraits of officials against colorful panels, with a dragonfly illustration and a yellow schematic track diagram.
Magazine spread: panoramic dusk cityscape; title 'Oase mit Weitblick / An Oasis with Vision'; bottom: neon bow sculpture and three executives posing.
Aufgeschlagenes Magazin mit Doppelseite: Wiener Skyline, gelber Streifen, Libellen-Illustration, Textabschnitte und Außenbereichsfoto mit weißen Sesseln.
Two-page magazine spread on art and culture; portrait of a person in a blue shirt in a doorway; red stats box.
Four-panel collage of photography: book cover, modern terrace, construction site, suspended circular sculpture, and a lit historic building.
Collage of contemporary architecture: construction sites, glass interiors, curved structures, and a yellow mural; text 'Construction of MQ Libelle'.
Two-page magazine spread titled Dachlandung / Roof landing, featuring a blue dragonfly with wings spread on a mint background beside article text.
Two-page Leopold Museum spread; left shows museum entrance with a child, right shows peach panel with a colorful dragonfly sculpture.
Bitte das Bild hochladen, damit ich eine knappe, beschreibende Alt-Text-Beschreibung auf Deutsch erstellen kann.
Night-time projection mapping on MuseumsQuartier building facade with colorful shapes and a neon dragonfly on the left.
Red-orange banner with white 'FAMILY & FRIENDS' text repeated across, separated by small white icons.
Neon dragonfly silhouette with geometric-patterned wings, glowing yellow against a dark blue background.
White chalk-drawn dragonfly with text on wings and body, against a solid red background.
Central cyclist rides toward viewer on a road split into two wings; left wing shows a cat and a train, right wing shows a car and a bridge.
Blue dragonfly with translucent, veined wings against a solid blue background.
Colorful geometric dragonfly sculpture with abstract wing patterns against a solid green background.
Dragonfly composed of shrimp, salmon, avocado, citrus, and vegetables on a fork, against a yellow background.
Teal dragonfly with four large wings spread against a teal background; rope-like twisted abdomen.
Bitte lade das Bild hoch, damit ich einen knappen deutschen Alt-Text erstellen kann.
Person walks along a line of colorful circular markers across a tiled plaza; teal seating along the edges and bicycles nearby.
Teal circular floor sticker with a dragonfly on a sidewalk; text says Gleich sind wir da! You're very close!
Red banner with white uppercase text "MQ LIBELLE ON TOP OF LEOPOLD MUSEUM" repeated, mounted on top of Leopold Museum.
Exterior of MuseumsQuartier building at dusk with a manicured garden, street lamps, and illuminated signage.
Rooftop terrace with circular illuminated metal rings surrounding a glass-walled pavilion at dusk.

Photos: © MuseumsQuartier Wien, Photography: Hertha Hurnaus / Alexander Eugen Koller

Row of colorful marbled hardcover book spines standing upright on a shelf.