Diverse group dancing in a plaza under an orange sky; guitarist and cellist perform while a dog sits by a tree and children play nearby.

Summer Together

MuseumsQuartier Summer Campaign 2019

The MQ is a democratic place, a space for all and everyone. It is populated by a whole host of different people and characterized by diverse interests and activities. Work is done here at the highest intellectual and artistic level. At the same time, it is an everyday habitat shared by many.

Three stylized human figures hold hands and dance in a sunny courtyard with a tree; prominent "SUMMER. TOGETHER." text.
Two musicians play electric guitar and cello outdoors on a sunny stage, with a fluffy beige dog in the foreground.
Two individuals toast orange popsicles together on a sunny yellow stage with a duck and ducklings; poster reads SUMMER. TOGETHER.

The MQ is a world in itself, which has the power to change perceptions, mindsets, and opinions. A place to spend good times. Ideally together.

Rosebud delivers Brand Strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising, Art Buying, Motion Design und Social Media.

Cylindrical street advertising column with poster of musicians playing guitar and cello; text reads 'SUMMER, TOGETHER'
Outdoor poster showing four people dancing on a city sidewalk advertising panel, featuring "SUMMER. TOGETHER." and the MQ Wien logo.
Tall banner in a sunlit city square reads 'SUMMER, TOGETHER'; two cartoon figures embrace; duck and ducklings nearby; fountain in foreground.
Line drawing of an outdoor music scene: guitarist and cellist perform on a small stage, with spectators and a dog nearby.
Diverse crowd dancing while musicians play guitar and cello in a sunny outdoor park by a river; a dog sits nearby.
Monochrome scene of stylized figures: doorway, dancing people, guitarist, cellist, two figures embracing; cat and birds nearby.
Outdoor poster at a bus-stop showing two musicians playing guitars, a small dog in front; text SUMMER. TOGETHER.
Yellow MQ poster on a cylindrical column; two individuals share ice creams; duck and ducklings at bottom; outdoor setting.
Colorful wooden puppets playing instruments on a stage banner reading 'SUMMER. TOGETHER.' at a MuseumsQuartier Wien storefront.

The wonderful MQ people for the “Summer. Together.” campaign were created by Cabeza Patata.

Dusty construction site interior with a metal wheelbarrow in the foreground, mural on the wall, wooden braces, and a blurred red-clad worker.