White polar bear lying on a blue background with a red mug on its back, steam rising from the mug.

More Beautiful than Winter

MQ Winter Campaign 2014

Mural-covered building at night with pedestrians walking along the sidewalk.

Pre-Christmas spirit in a unique ambience in the heart of Vienna. That’s Winter at MuseumsQuartier.

Japanese illustrator Kanae Sato came up with an army of cuddly animals, which stand in a clear contrast to the familiar clichés of the cold Christmas season—and they were warmly loved for exactly that reason.

Rosebud delivers Brand strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising, Art Buying, Motion Design and Social Media.

Polar bear lying on its side with a red mug on its back and steam; blue background; Winter im MQ 06.11 bis 23.12.
White polar bear silhouette on blue background, blowing a blue-striped party horn; Winter im MQ.
White polar bear walking, carrying a small child in red clothing; blue MQ poster with Winter im MQ and dates.
Three-panel museum posters on a city sidewalk: Giacometti exhibition, 'Die Gegenwart der Moderne' at mumok, and 'Winter im MQ' with a white polar bear.
Weißer Vierbeiner mit rotem Rückenstreifen und blauen Geschenkpaketen vor orangefarbenem Hintergrund; Winter Shopping im MQ Point.
White stylized rabbit on red background with Winter Sounds text.
Blue poster panel with a white polar bear walking and holding a red object; text Winter im MQ; nighttime city street with trees and light trails.
Cylindrical blue advertising column on a city street at night, showing a white polar bear holding a red object; text Winter im MQ.
Blue advertisement poster on a city sidewalk showing a white polar bear wearing a party hat; text "Winter im MQ".
Blue banners feature a white polar bear graphic and 'Winter im MQ' text, promoting winter at MQ outdoors.
Blue advertising cube on a metal scaffold in a plaza in front of a historic museum, showing white whale and unicorn silhouettes and Winter im MQ
Blue poster shows a white polar bear holding a red mug, with Winter im MQ; outdoor plaza near the mumok building.
Blue poster on a black wrought-iron fence shows a white whale lying with a steaming red mug on its back; text 'Winter im MQ' on the left.
Blue poster shows white polar bear with red mug; red poster shows white rabbit; Winter im MQ and Winter Sounds in outdoor city square with trees.
Orange poster in a metal-framed display at a park path, featuring a white animal graphic with red and blue shapes and text Winter Shooping.
White ceramic mug featuring a blue reclining cat with a small red cup on its back, set against a red background.
White ceramic mug featuring a blue walking bear holding a small red object, set against a red background.
Nighttime aerial view of a city plaza with illuminated tents and a crowd around a projected light pattern on the pavement.
Row of white ceramic mugs with blue animal silhouettes on a production line.

Related

Abstract diagonal arrangement of blue mountains, crystal fragments, and colorful flowers on a pale textured background.

Winter Is Many Things at Once.

MQ Winter Campaign 2019

Two people embrace atop a large snow mound in an urban scene with a bulldozer and brown buildings.

Golden Winter

MQ Winter Campaign 2018

Two musicians play red electric guitar and cello outdoors beside a tree; a fluffy beige dog sits nearby, watching.

Summer Together

MuseumsQuartier Summer Campaign 2019

Person holds a large red lifebuoy in front of their face; dark background; W FEST poster with May 11–June 17, 2018

Don’t Know the Details

Wiener Festwochen 2018

New Future

Two men in suits present on a conference stage; one gestures, the other holds a microphone, with a screen reading 'Zukunft Neu denken'.