Person in white briefs lies diagonally in a bathtub with arms extended; tattoos visible.

It’s only Rock ’n’ Roll…

Palmers Home

Shirtless man with a towel wrapped around his waist raises arms in a hotel room; German text 'DAS BESTE HANDTUCH DER WELT' and Palmers Home logo.

…and we like it! Austria's best-known textile brand has a long standing tradition creating body conscious garments. Since Palmers doesn't have to prove it to anyone anymore when it comes to underwear, the company is now naturally also focusing on other textiles closest to our skin.

And because the world needs nothing less than even more mediocrity, the campaign is just as sophisticated, self-confident and consistent as the brand, as the product: I with one of the city's most charming boutique hotels as the location, photographer Wolfgang Zac and models Anna Kuen and Juan Milan create truly magical moments.

Together with Zündel Branding we are happy to add another encore to the Palmers brand concert.

Rosebud and Zündel Branding deliver Brand Strategy, Corporate Identity, Brand Communication, Advertising, and Art Buying.

Three models in white, gray, and purple bathrobes in a maroon interior; left panel shows German tagline, PALMERS HOME logo on right.
Shirtless person with a towel on their head, playing a wooden acoustic guitar in a living room on a green upholstered chair, tattoos visible.
Shirtless person adjusting a white towel wrapped around the waist, tattoos on the arms, in a pale pink paneled room.
Shirtless adult with shoulder-length black hair stands indoors, wrapped in a white towel, beside a paneled wall.
Shirtless man with tattoos, wearing a white towel around his waist, arms raised in a shouting pose inside a pale-pink room.
Two adults under white sheets in bed; tattooed person on left; blonde person on right; Palmers Home ad panel with German slogan.
Tattooed forearm holds a white towel against a black-and-white tiled wall; bold slogan 'DAS BESTE HANDTUCH DER WELT' at bottom.
Person with towel wrapped around head sits topless in a green velvet chair, wearing white underwear, hands folded under chin in a pink-walled room.
Tattooed adult stands behind black metal bars indoors, a white towel wrapped at their waist.
Two adults lie on a bed under white sheets, facing the camera; left person has dark hair and arm tattoos, right person has blond hair.
Tattooed person lying shirtless on a bed, back tattoos visible; blonde-haired person sits behind them in a bedroom.
Tattooed person sits on the floor, tying a shoe beside an acoustic guitar in a bedroom with a bed.
Two people under a white duvet on a bed in a bedroom with a rattan headboard; a person on the right lifts the duvet; guitar on the floor.
Blonde-haired person lying in bed, peeking over pillow; bedding ad with Palmers Home logo.
Magenta arched hallway with a checkered floor; on the right, a monitor shows two people in bathrobes posing together.

The brand in sound bite

Red circular logo with white MQ letters on a white background.