Stories have power, as long as they are worth being told in the first place. The Tale Studio only tells those which drown out the noise and enable brands to offer content and topics of conversation that enrich the everyday.

The Art of Telling Tales is an inventory of some of the most spectacular and successful of these stories. Like a DVD commentary track, the photos, screenshots, clippings, and texts provide insights into the backgrounds and evolution of selected interventions by the activist collective.

»The Art of Telling Tales« ist die Bestandsaufnahme einiger der spektakulärsten und erfolgreichsten dieser Geschichten. Ähnlich eines DVD-Kommentars gewähren Fotos, Screenshots, Clippings und Texte Einblicke in Hintergründe und Entstehung zu ausgewählten Interventionen des aktivistischen Kollektivs.