Neoclassical city building with a large Wiener Festwochen 2019 banner; pedestrians cross a busy street.

Keep Calm

Wiener Festwochen 2019

Leaning pink festival billboard with 'WIENER FESTWOCHEN' text at a European city intersection; pedestrians and ornate buildings in the background.

The Wiener Festwochen 2019 are not loud. Following a castling of artistic directors, now more than ever it is about concentrating on the essentials: the pursuit of artistic excellence and artistic experiment.

Red poster advertising Wiener Festwochen with dates May 10 to June 16, 2019.

Poster promoting Wiener Festwochen 2019; bold red typography on peach background with angular shapes; festival runs May 10–June 16.

The campaign kept the peace and showed restraint, the formal language is clear and simple. The artistic positions and content are the program. They deserve our complete attention.

Rosebud delivers Positioning, Brand Strategy, Corporate Identity, Digital Branding, Corporate Design, Advertising, Editorial Design and Art Buying.

Red vertical banner reading 'WIENER FESTWOCHEN' on a plaza with trees, a domed building, and pedestrians with a stroller.

Cluster of pink balloons attached to a metal streetlight pole on an urban street.

Abstract red polygonal shapes against a peach background.

Two-tone poster: orange left panel and right white page with bold German festival schedule for Festwochen Bar, including May–June dates.

Collage: Donaustadt festival brochure page on left; right shows tram infrastructure and a glassy riverfront skyline.

Group of performers wearing white head coverings clap hands in a line indoors.

Three performers rehearse on a lit stage with traffic cones; one singer holds a microphone while others watch.

Film crew filming inside a rugged rocky cave.

Portrait of a woman beside a wall of beige mask sculptures with eye holes at an art exhibit.

Two-page spread: left shows German theater program; right depicts a dark room with nested white rectangular frames forming a tunnel.

Open book spread: left page with dense German text; right page features a collage of vintage black-and-white portraits taped to a worn beige wall.

Two-page spread: left page lists Béla Tarr—Missing People details; right page black-and-white film still collage of people in coats and hats.

Two-page magazine spread: left page shows bold red German sale graphics with 15% and 20% discounts; right page contains dense service and ticket text.

Woman seated on a white metal chair outdoors, hands resting on knees, near a building entrance.

Two-page calendar spread: left event list and right timetable grid; prominent 'KALENDER / CALENDAR' header.

Sunlit plaza in front of a neoclassical Kunsthalle Wien facade with a clock and arches; banners advertise Teatro Peter Friedl as visitors stroll by.

Tilted sign reading WIENER FESTWOCHEN in a city square with green trees and a historic building in the background.

Black vans parked along a city street in front of a beige building with a large pink festival banner.

Large advertisement panel on a sidewalk in an urban street, featuring red German text about Die Wiener Festwochen 2019.

Red advertisement panel framed in metal on a city sidewalk; bystanders nearby, including a man reading a newspaper.

Stacks of brown and peach booklets with orange geometric designs on a white counter beside a vase of red tulips.

Cylindrical advertising column with red text in a historic European plaza; ornate arched building in the background, pedestrians nearby.

Red cylindrical advertising column standing on a sidewalk in a tree-lined park.

Two metal kiosks with red posters advertising Die Wiener Festwochen 2019 on a city street, with green trees overhead.

Construction-site fence with large red Birgit Denk banners; scaffolding and orange building behind.

Orange poster text on storefront window advertising Die Wiener Festwochen 2019, May 10–June 16; red lines and orange triangles; street reflection.

Beige city building with a large pink banner promoting an event; street scene with a black van, other cars, trees, and lampposts.

Advertising cylindrical column on a city sidewalk wrapped in red poster; large text, with railings, trees, and apartment buildings in the background.

Vienna tram in red and gray on a cobblestone street, ornate historic buildings in the background; vertical banners read Wiener Linien.

Volkstheater Vienna facade with pink balloon clusters on balcony, bold red banners, and groups of people gathering on the steps.

Entrance to Halle E+G under brick arch, glass doors, flanked by vertical banners reading WIENER and FESTWOCHEN.

Sports Culture

Stylized orange-haired figure swinging a golf club in a city plaza with classical buildings and pedestrians.