A hand holding a black pen writes on a light gray background beside pink text reading 'Wir testen Österreich'.

Red-White-Red Thread

Agenda Austria Activity Report 2015

What makes Austria so special? For Agenda Austria , Wolf Lotter, co-founder and essayist-in-chief of the German economy magazine brand eins and as such a successful Austrian expat, takes a look at this beautiful but not always so easy to fathom country from the other side of the border.

Together with his wife and co-author Katharina Lotter, he compiled a questionnaire on the state of the nation, which guides us through the activity report of Agenda Austria. The questions—just like the responses—are often quite surprising, not always pleasant, but always revealing, and an incorruptible test of what type of Austrian one really is.

It is a bit of a strange term, but you can get the idea of what is meant.

Rosebud delivers Annual Reporting, Editorial Strategy, Editorial Design and Information Design.

Poster cover for Agenda Austria 2015 activity report: "How Austrian Are You?" with white line-doodle icons on a coral background.
Two-page magazine spread: left shows circular portrait of a man with red caption; right features Frage 1 and Frage 2 Q&A with red doodles.
Black-and-white photo of a panel discussion in a conference room; speaker at left addressing seated attendees, viewed through a circular frame.
Two-page Agenda Austria publication spread showing charts, icons, and German text on economic reform.
Two-page magazine spread about Agenda Austria; orange vertical pull-quote on left page, green inset on right, open on white surface.
Two-page report spread with charts on Greece’s economy (GDP, spending, productivity) and German text blocks.
Open magazine spread; left coral gradient page labeled 02/Chronologie, right white page titled 2015: Chronologie der wichtigsten Ereignisse and a list.
Two-page red line-art tax infographic with gears, conveyors, a euro-truck, syringe, bottle, and Frage 14/15.
Two-page magazine spread featuring Frage 18 and Frage 19 in German, with red icons and a Chronologie left column.
Two men in suits sit on a bench in a grayscale photo on a magazine spread titled 'Begegnungen, die uns inspirieren'.
Speaker at podium presenting to a seated audience in a conference room; inset shows four professionals seated.
Two-page spread: left pink gradient with '04 / Zahlen'; right dark page shows large pink numbers and labels.
Two-page infographic: Agenda Austria in Zahlen with stats, line charts, a user-origin map, and social-media graphs.
Group portrait of the Agenda Austria team on a magazine spread; heading 'Das Team der Agenda Austria' visible.
Tall coral stack of books against a gray background; one book leans sideways from the stack.
Two students with backpacks run past a tall vertical ruler.
Three red-outlined books tilted in space, covers display the letters 'abc' and Cyrillic 'абв'.
Two German quiz panels (Frage 1 and Frage 2) on a gray page with A–C options and red decorative drawings.
Infographic page with two German questions (Frage 10, 11) and options A–C; decorative red cards hang along a string on the right.
Red syringe with a dripping needle against a gray background.
White moose inside a circle of pink stars, standing on a three-block podium labeled 3-1-2.
Two people tug on opposite ends of a long curved rope.
Infographic quiz on how Austrian you are; left red-bordered score table, four right red-outlined text panels on a gray page.
Log cabin glows warmly beside a moonlit, snow-covered lake; turquoise lounge chair on the snow near a lit Christmas tree.