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Speaking European

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INTERACT is a platform for interregional collaboration set up by the European Commission and the EU Member States. The main objective is to support cross-border, transnational, and interregional cooperation programs in finding solutions for economic, ecological, social, and cultural challenges.

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This sounds complicated—and indeed, it is. Hence, a clear language is all the more important when speaking about it: A comprehensive image library visualizes the often abstract INTERACT activities. The pictograms and illustrations can be arranged into almost infinite combinations and applied flexibly and playfully—and therefore are the beating heart of INTERACT’s communication.

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