Large red festival billboard with white blocks reading FEST and 12 Mai - 18 Juni 2017; car in foreground, fence behind.

Open for All

Wiener Festwochen 2017

Pedestrian in beige jacket walks along a city sidewalk past a bus shelter with a FEST poster; tree-lined street.

During the Wiener Festwochen the city is under artistic siege. A festival the entire city can join.

Wiener Festwochen festival poster with Devanagari 'utsav' and the dates 12 May – 18 June 2017.

Woman in a black 'FEST' T-shirt stands with folded hands at a crowded indoor festival; large red 'FEST' signage on stage backdrop.

The invitation to this festival is succinct, concise, and easy to read. The face of the “new” Festwochen 2017 is integrative, provocative, irritating—but equally as conspicuous and memorable. The brand is the campaign and the campaign is the brand...

Digital version by [kju:]

Rosebud delivers Brand Strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Advertising, Art Buying, Motion Design and Social Media.

Red poster advertising Wiener Festwochen with large FEST and dates May 12–June 18, 2017; www.festwochen.at

Four-panel Wiener Festwochen 2017 poster; red and white blocks with large typography showing 12 Mai – 18 Juni 2017.

Poster for Wiener Festwochen with large vertical white FEST on red background; dates 12 May – 18 June 2017.

Red typographic poster announcing Wiener Festwochen dates May 12–June 18, 2017.

Row of parked cars along an urban street with vertical red festival banners reading FEST beside a beige historic building.

Festival poster with bold red FEST and date range 12.Mai—18.Juni 2017 on white background; top red geometric shapes.

Two-page magazine spread showing Inhalt / Content table of contents with German/English headings and article listings

Festival poster: left red column with multilingual FEST texts; right panel proclaims Wiener Festwochen 2017 opening at Rathausplatz, free admission.

Portrait of a performer with white face paint, ornate makeup, orange hair, and gold jewelry; hand on head; shown in a magazine spread.

Two people sit at a table, writing and reading papers, on a two-page spread about The Names of those Killed in the Syrian Conflict.

Two people in a car crash, one cradling the other amid a shattered windshield.

Two-page magazine spread: gold textured left page listing contents for Performmeum; right page shows long German descriptive text.

Two-page spread for Nathi.Aha.Sasa. with a grayscale portrait of a woman wrapped in cloth beside dense text.

Close-up of freckled woman with hoop earrings biting a black cigarette lighter displaying 'EXORCISE THE LANGUAGE OF DOMINATION'.

Two-page spread: left page shows title Akademie des Verlernens with colorful spheres around a black branching diagram; right page contains dense German text.

Older speaker at a lectern delivers a talk in a conference hall; microphone and poster visible.

Woman with short blond mohawk wearing zebra-striped dress and sunglasses dances in front of a crowd near a car with open trunk

Map of venue locations by roman numerals; left district map labeled 'Spielorte / Venues', right vertical red panel listing venues I–XX.

Cylindrical advertising column with a red vertical FEST banner in an urban street; bicycles parked nearby.

Vertical red banners reading FEST mounted on lampposts along an urban street with historic buildings in the distance.

Red cylindrical advertising column displaying vertical white FEST text on a city street with parked cars and a white building in the background

Tall cylindrical advertising pillar displaying red FEST banners on a city sidewalk in front of a white building.

Cylindrical advertising pillar on a city sidewalk, red poster with vertical white letters FEST; parked cars and a tree in the background.

Cylindrical advertising column with purple and red posters on a city street near a tree and white building; parked cars nearby.

Performer in a leopard-print jacket performing on a webpage titled HYPERREALITY 24

Two large FESTA banners displaying dates 12. Mai – 18. Juni 2017 in a parking lot beside a gas pump.

Who Can You Trust?

Green cucumber on a bright red background; bottom caption reads 'Das ist eine Banane.'