Two men in suits present on a conference stage; one gestures, the other holds a microphone, with a screen reading 'Zukunft Neu denken'.

New Future

Zukunftskongress 2014

Red poster featuring a handwritten speech bubble reading 'Sind wir schon da?' with 'ZUKUNFTSKONGRESS 2014' text.

The Zukunftsinstitut, founded by Matthias Horx, has made a substantial contribution to trend research and futures studies. Today the institute counts among the most influential think tanks in European trend research and futures studies.

The annual Future Congress, the major public event of Zukunftsinstitut, presents recent trends and developments and provides advance knowledge for decision-makers in economy along with inspiration for innovation and new modes of action. The 2014 motto of the event was “Think Future NEW”. The key to success: practice-oriented analysis for a new understanding of the topic “future”.

Rosebud delivers Brand strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising and Social Media.

Red poster for Zukunftskongress 2014 with German slogan and two speech bubbles asking about the future.
Red poster featuring white speech bubbles with German phrases around the bold handwritten text ZUKUNFTS KONGRESS 2014.
Cartoon on a red background with white speech balloons displaying Go back?, Go sideways?, Go forward?, Impossible, and ZUKUNFTS KONGRESS 2014.
White sheet with a handwritten grocery list (milk, bread, butter, beer, megatrends) on a red background; Future Congress 2014 text.
Red poster with white speech bubbles saying MORGEN; top-left bubble reads MAHLZEIT, and large text shows ZUKUNFTS KONGRESS 2014.
Large promotional sign reading Kaffeeklatsch mit Zukunftsgeschmack in a busy conference hall with attendees.
Two adults in suits converse beside a red poster with speech bubbles at a conference lounge
Speaker in a dark suit presents on stage; neon-blue Zukunft Neu denken projection with Zukunftskongress 2014 behind, lime-green seating.
Red poster with white speech bubbles promoting a tasting with a nutrition expert; includes Lecker! and A culinary greeting from the future!
Stage panel discussion with five panelists in lime-green chairs; one panelist on the right reads papers; projection shows 'Zukunft Neu denken'.
Man hands a gray notebook to a female staffer at a conference registration desk with tall stacks of notebooks and pens.

It’s coming! Just different.

Diagonal pattern of pink and black bird silhouettes repeating across a white background.