The personal future looks rosy for most, while the big picture seems rather grim. But what if everything turns out completely different than we thought? The Zukunftsinstitut changes the perspective of tomorrow fundamentally. In their Trend Report 2014 Matthias Horx and his team of authors conduct “best case research”: In nine chapters they describe what happens when things suddenly and surprisingly go much better than we had initially feared.

The radical change of perspective is reflected in the design: The future is by no means bleak – it’s exciting, challenging, and colorful.

Illustrations by Larissa Mantel

Rosebud liefert Annual Reporting, Editorial Strategy, Editorial Design, Information Design and Art Buying.