EPUpgrade
Rebranding WKO x Ein-Personen-Unternehmen
Rebranding WKO x Ein-Personen-Unternehmen
One-person companies manage a lot - and often everything at once. They are founders, strategists, accountants, sales, innovation drivers and community builders - all in one person.
The Austrian Federal Economic Chamber strengthens these 360-degree entrepreneurs with targeted services, sound advice and concrete support. Whether financing, further training, digitalisation or networking: the WKO offers compact support for a wide range of requirements.
Our creative idea: »All in One« - as a strategic springboard and in recognition of the enormous versatility of EPUs. This is symbolised by a practical multi-tool: A give-away that makes the many roles and tasks of the EPU tangible - and shows that you don't have to tackle everything alone.
Rosebud developed the strategy, positioning, branding, communication concept and give-away.