Three coworkers posing in a studio; central individual smiles with folded arms, right individual holds a clipboard, blue-pink gradient backdrop.

EPUpgrade

Rebranding WKO x Ein-Personen-Unternehmen

One-person companies manage a lot - and often everything at once. They are founders, strategists, accountants, sales, innovation drivers and community builders - all in one person.

The Austrian Federal Economic Chamber strengthens these 360-degree entrepreneurs with targeted services, sound advice and concrete support. Whether financing, further training, digitalisation or networking: the WKO offers compact support for a wide range of requirements.

Our creative idea: »All in One« - as a strategic springboard and in recognition of the enormous versatility of EPUs. This is symbolised by a practical multi-tool: A give-away that makes the many roles and tasks of the EPU tangible - and shows that you don't have to tackle everything alone.

Rosebud developed the strategy, positioning, branding, communication concept and give-away.

Three professionals on a blue-pink gradient; left person with folder, center smiling person, right person on phone with red binder; ALL IN ONE overlay.
Open two-page brochure: left blue contents page; right white page with headline 'Die Bedeutung von EPU für Österreichs Wirtschaft' and an EPU FACT card.
Brochure spread on EPU services: left column German text, middle vertical EPU FACT panel with icons, right page titled All In One.
Three smiling women posing together with a tablet, color overlay from cyan to magenta; to the right, a German EPU services brochure with QR code.
Two-page print brochure for one-person businesses featuring daily-business tips and digitalization sections, with QR codes.
Three professionals posing with a tablet and a phone against blue gradient background.
Group of three professionals posing together against a blue gradient background; front professional holds a folder.
Two-page spread: left white page listing EPU-Kontakte in der WKO; right blue page with IMPRESSUM details.
Infographic: EPU FACT #1. Stylized blue face on teal; German text states 51% women share in EPUs.
Mint megaphone illustration on a blue poster with four green-check bullet points about improving EPU reach and offerings.
Graphic titled EPU FACT #2 in teal and dark blue; rising line chart shows 28% increase from 2014 to 2023.
All In One promotional materials: brochures, booklets, posters, and a string-tied brown envelope on a gray background.
Open sketchbook showing two line-drawn portraits with colorful flowers overlapping the pages.