Cartoon of a blue-shirted human measuring their chest with a yellow tape measure.

Learning by Learning

GfP branding

Flat lay of GIP branding materials: letterhead, business cards, folders, color strips, and a teal tablet displaying 'Management & Leadership'."

People define the identity of brands and companies. It is their knowledge and ideas that stimulate and bring to life changes.

That’s the starting point for the services of GfP, the association for personnel development. Since more than 40 years, they have been accompanying people on their individual life and career paths.

The brand presence for GfP reflects this diversity and uniqueness with a flexible branding system and (super)human brand ambassadors: super heroes (and villains), who also need a bit of support every now and then.

Rosebud delivers Positioning, Brand Strategy, Brand Architecture, Corporate Identity, Digital Branding, Corporate Design, Brand Communication, Editorial Design, Brand Publishing, Advertising and Art Buying.

Spider-Man mask fragment with web pattern on bright blue background beside a dark vertical bar; prominent caption 'Neue Perspektiven.'
Cartoon hand on teal spacecraft cockpit panel with buttons; mustard background shows 'Reden hilft.'
Purple poster with a lime-green gloved hand holding a business card, featuring the German phrase 'Mit Leib und Seele' and GFP logo.
Silhouette of a person in blue halftone holding a pencil on pink background; prominent text 'Wissen ist Macht'.
Partial pop-art portrait of a woman's face on a teal background; features the text Alles im Blick. and a GFP logo.
Hand measures a blue horse with a yellow tape measure in a cartoon illustration.
Partial view of Spider-Man mask on a bright blue poster, with a white-framed 'WORK SMARTER' text.
Two-page spread: left blue contents page; right white page with bold 'Seit 1972 gilt: ALLES BLEIBT ANDERS' and signatures.
Hooded silhouette holding a brown pen, poised to write, against a pink background with the German phrase 'Wissen ist Macht.'
Two-page spread on GfP learning architects; left: compact office with desk and plant; right: bright conference room with long table and white chairs.
Open two-page brochure on a light surface; left page shows PEOPLE and BUSINESS, right page shows PERFORMANCE and BOOM YOUR BUSINESS!
Pop-art portrait of a woman on the left with a teal background and the prominent German text "Alles im Blick".
Two-page brochure spread with German text; left page about three offer formats and a quote, right page sections: Academy, Inhouse, Consulting.
Open book spread with a white display board showing a GfP infographic surrounded by colorful sticky notes.
Two book pages displaying teal "Management & Leadership" panel (ML) and orange "Change" panel (CH) with German text.
Two-page spread: left purple page titled Innovation with German text; right yellow page titled Human Capital with German text; logos IN and HC.
Open book showing a two-page brochure: blue page 'Personality & Skills' and green page 'Teams' with German text.
Two posters side by side: orange FM flyer 'Facilitation & Moderation' and blue VK flyer 'Vertrieb & Kundenorientierung'.
Magazine spread: left magenta panel labeled Tools, right collage of offices, including a person at a desk, yellow storage, red stools at a counter.
Purple background with German text 'Mit Leib und Seele'; yellow-green gloved hand holds a small book titled 'Strange Case of Dr. Jekyll and Mr. Hyde'.
Two suited professionals celebrate with raised arms beside a desk in a bright office/gallery, colorful artwork on the wall.
Blue cartoon torso with a yellow measuring tape held along its side; hand at bottom; text 'Große Wirkung.' on the blue shape.
Two-page lime infographic titled 'Die GfP in Zahlen' showing stats (left: 1972, 65, 1.000, 1.200, 18.000, 50.625; right: 5, 29, 16+, 612, 1.500, 0).
Golden cat figurine with red collar and green bib, raised paw, on blue book page with blurred statues in background.
Glacier front with jagged blue ice cliffs rising from calm water.