Once upon a time there was a little bird...

GRAPESTER: The non-alcoholic soft drink from Bründlmayer

Doesn't add anything, just flavour.

There are stories that sound made up and are true. And there are made-up stories that sound so true that you have to believe them. The story of Grapester belongs to both. It is about the courage to dare to try something new and to put one's own heritage to the test - even if this means that one of Austria's most renowned winegrowing families starts a competition with itself.

Repeating pattern of glass bottles filled with yellow, orange, and red liquids, labeled GRAPESTER with a parrot illustration on a beige backdrop.

Dancing with the grapes

The Grapester combines two worlds: As a symbol in Edwige Bründlmayer's French family crest and as a secret gourmet in the vineyards of Langenlois. His cheeky but discerning nature - he only steals the best grapes - inspired her and her son Vincent to create a completely new kind of refreshing drink.

Outstretched arm holding a bunch of green grapes in a vineyard between rows.
Grapester wine label: horse-drawn wagon in a vineyard with a village in the background; large GRAPESTER text.

Sparkling innovation

What makes Grapester unique is not just the combination of selected ingredients without sugar and alcohol. It is the first drink to be refined with natural carbon dioxide from the company's own wine production. The packaging reflects this innovation: high-quality materials and fine details create an appearance that carries the premium DNA of the Bründlmayer family without following the usual conventions.

Vintage natural-history collage: tropical jungle scene with a large bird, a giraffe illustration, postage stamps, a heraldic shield, and a monochrome print.

Off to new nests

The Grapester stands for a new kind of enjoyment without a raised index finger, for innovation with respect for tradition and for the art of crossing borders. A story that has only just begun.

Orange-crested bird perched on a glass pedestal beside three GRAPESTER bottles on a marble table with grapes, set against a pastel sunset.
Three glass bottles with gold caps containing red, orange, and yellow Grapester beverages; labels show pomegranate, yuzu-lemon, and ginger flavors.

Rosebud delivered Art Direction, Brand positioning, storytelling and so on.

Character Illustration: Denis Mujakovic
3D modeling: Alexander Nussbaumer
Web development: Flo Hauck

Grapevine vineyard on a slope with neat rows; central path lined with red flowers, purple foreground blooms, and a colorful bird in flight.
Grapester promotional cards: left farmyard scene; smartphone shows Grapester bottle and orange-crested bird; lemon-themed card; kingfisher by river.
White tote bag featuring a tropical painting of a bird among lush plants, resting on an orange sofa.
Newspaper on a beige woven outdoor chair cushion, prominent 'SENSATION!' headline visible.
Beige GRAPESTER card resting on a vintage rotary dial telephone, with a metallic curtain backdrop.
Two short glasses with pale yellow drink and lime wedge rims, on a pale table beside lemon half, lime wedges, and tropical coasters.
Two brown cardboard beverage cartons; left features a hoopoe with berries, right shows 'GRAPESTER' with a rural scene; open lid, beige background.
Glass of pink cocktail garnished with rosemary sprigs and a lime wheel on a beige countertop.
Large brown bird feather leaning among dried grasses in front of a mossy, rocky wall.
Two amber cocktails sit in short glasses with lemon wheels on a gray textured surface.

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