Say all kinds of things

The MuseumsQuartier Vienna has been around since 2001 and still looks good. The MQ brand is without doubt one of the strongest cultural brands in Europe, and it has also held up well. But it could certainly do with a refresh.

In the course of developing the new font »MQtopia«, which is used as a display font for campaigns and large headlines, the MQ logo was also adapted accordingly. Based on the logo, we have in turn established a text platform that makes all sorts of things possible. "I am" becomes "I'm", "I'm" becomes "I'MQ....". And then (almost) everything fits. For example, a huge "I'MQ YOURS" on the façade....

Rosebud delivers positioning, brand strategy, corporate identity, digital branding, brand communication, text, advertising, motion design and social media.