The MuseumsQuartier Vienna, one of the largest and - in many ways - most open cultural areas in the world, was due to the pandemic more or less closed for several months. But that was no reason to break off contact with the (potential) visitors, on the contrary, it was one more reason to look for him specifically. Over the winter 2020/21 the MQ provided positive impulses with a campaign full of emotions and attitudes.

In summer the MQ addresses its audience even more directly and asks about their well-being. Charlotte Love, stylist from London, breathes life into everyday things and turns them into "personalities" that one likes to open up to.

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