Statue atop a tall column with a fountain in a city square; pedestrians nearby; a large yellow billboard on the left.

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Wiener Festwochen 2021

The Wiener Festwochen will be 70 years old this year. At a time when a sudden break can be experienced and continuity is fundamentally called into question.

Just as this interruption manifests itself in the festival, consciously or unconsciously, but inevitably, so does the campaign. However, quite deliberately and with very simple means. It shows the break, but also emphasizes the connecting power of art.

Rosebud delivers Positioning, Brand Strategy, Corporate Identity, Digital Branding, Corporate Design, Advertising, Editorial Design and Art Buying.

Beige poster with bold black text reading WIENER FEST WOCHEN.
Group of people at a registration desk in a spacious industrial hall; a tall banner reads 'WIENER FEST WOCHEN MONATE 121' overhead.
Poster on a sidewalk bus stop displaying bold 121 digits with a gradient, in a city street with trees and buildings.
Cyclist in a blue shirt rides past a yellow poster wrapped around a street column reading AB MAI and large 21 in a city street by a beige building.
Cylindrical advertising column standing on a city sidewalk with an orange AB MAI 12/21 poster.
Abstract graphic featuring oversized black numerals overlapped by yellow and peach rectangles on a beige background.
Abstract poster for Wiener Festwochen with bold black typography; yellow, beige, and peach color blocks and oversized numerals overlay.
Two-page magazine contents spread titled INHALT / CONTENTS, showing numbered article entries in German and English
Two-page magazine spread with dense German article text; left page shows bold headline 'Unvorhersehbares Annehmen, Perspektiven Erweitern'.
Open two-page poster for #70jahre #festwochen featuring German and English text about the opening
Graphic poster: four silver automobiles with trophy sculptures on roofs around a red starburst; 'FESTZUG' text on yellow, black chevron backdrop.
Group of people standing and talking on a city sidewalk by a doorway, with a parked car in the foreground.
Person lying on their back with hands covering their eyes; vertical yellow caption along the edge reads 'My eyes grow weak with sorrow'.
Two-page spread: yellow page with 'MITTEN' headline and grayscale aerial view of swimmers in a pool.
Person wrapped in blue plastic sheeting in a sculptural pose on a gray studio floor.
Outstretched hand reaching toward the viewer beside a brick facade and window, with a photo collage in the background.
Abstract beige two-panel composition with a yellow left and pink right bottom strip; vertical black text along the right edge.
Two-page magazine spread with vertical TALKS header and columns of speaker names and bios in multiple languages.
Two-page magazine spread on Masterclasses & Guest Lectures; left vertical header, right pink-lit stage photo with 'In the Field' article.
Two-page spread of sponsor and partner logos on white pages for Die Wiener Festwochen; German heading thanking partners.
Open brochure spread: left page shows a detailed city map with circular focus areas and orange highways; right page beige and mustard-yellow blocks.
Poster for Wiener Festwochen on a pale page with a yellow bottom band; bold title at the top-left.
Architectural arch with two horse-head sculptures above a yellow banner reading AB MAI and WIENER FESTWOCHEN MONATE.
Neoclassical building facade with two large banners; pedestrians sit on turquoise benches in a city square while a cyclist passes by.
Two flags flutter on a flagpole against a clear blue sky; peach flag with black lettering beside a white flag.
Bold numerals 1 2 1 displayed on a two-tone beige and peach background
Crane with red clamshell bucket over a city street; ornate white building facade, traffic cones, and construction equipment nearby.
Circular advertising column on a city sidewalk displaying a poster with a vertical name list and large 421 text; trees and a streetlamp in background.
Tall freestanding advertising pillar on a city street featuring AB MAI and WIENER FEST text, with historic building and pedestrians in background.
Bicycles parked at a rack beside a two-tone event banner displaying a large bicycle illustration.
Glass storefront door with large 421 and WIENER FESTWOCHEN; dark interior, potted plant beside the frame.
Peach poster with bold black text WIENER FEST WOCHEN in the top-left corner
Colorful shipping container storefront with TEST BOX label in a sunny urban square beside a pale historic building.
Pedestrians and cyclists on a city sidewalk, viewed through a glass storefront, with an orange banner in the center.
Electric tram in red and black crosses a street beside a construction site and a modern building with a bridge-like connection.
Group of people performing eco-friendly activities outdoors: cycling, working on laptops, shopping, and charging an electric car.