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Culture belongs to all.

MuseumsQuartier Campaign 2021/22

The MuseumsQuartier is a place of unconditional cultural diversity, where every voice is heard and counts equally. In the spirit of the slogan formulated in the 1970s of the 20th century of a »culture for all«, it represents an accessible counter-offer to the elitist temples of art.

With the »I'MQ YOURS« campaign, we are putting the MuseumsQuartier back into the hands of the people who visit it, who shape it, who own it.

Because only when I have made something my own am I a part of it, feeling responsibility, pride and appreciation. For the MQ brand, its users and stakeholders, this means the transformation from »MQ is there for me« to »I am the MQ«.

The photos used in the campaign were taken by real MQ »users«, i.e. from various private social media channels. They were all taken in and around the MuseumsQuartier.

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