Maurizio Cattelan (world famous artist with a provocative mind) and Pierpaolo Ferrari (colorful photographer) had enough of the cultural industry and founded TOILETPAPER: A magazine, a shop, and much more. They bring together what apparently does not belong together.
Fits well with the MuseumsQuartier. A place you thought you knew everything about, but is still full of surprises, dreams up new things, and is open for what might come along. Including everything that falls under the term culture, of course. This doesn’t need many words, colorful images can do just the same – and suddenly you see everything quite differently.