The summer campaign “Culture has many faces” picks up on what is already there: The MuseumsQuartier
is a pulsating, multifaceted cultural hotspot, a bridge between the world of the museums and art and urban culture.

“Culture has many faces“ is a statement on the diversity in the MuseumsQuartier. It opens eyes to different ways of seeing, varied forms of presentation and experience, while placing the concept of culture in the limelight.

Visitors themselves become actors; they open the borders between high culture and urban lifestyles. Here the MuseumsQuartier program comes full circle: fluid transitions between the premises and the institutions, a bridge between the institutions and the buildings, between protagonists and visitors.

Photography by Maria Ziegelböck.

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