Culture and Summer

Young blonde woman adjusts her hair in a studio backdrop with a large orange circle and the German text Drinnen und draußen.

Poster for MuseumsQuartier Wien showing a person with a white shirt draped over their head.

Shirtless person posing in an advertisement panel at a tram stop, with a red-and-white tram in the background.

The summer campaign “Culture has many faces” picks up on what is already there: The MuseumsQuartier
is a pulsating, multifaceted cultural hotspot, a bridge between the world of the museums and art and urban culture.

Tall cylindrical advertising column in a city street displaying fashion posters of a bearded man and a woman, with beige buildings and parked cars.

Bearded person in beige trench coat opens coat to reveal bare chest on a large red poster framed by metal outdoors beside a fence.

Poster on a street column for MQ MuseumsQuartier Wien; draped figure with white cloth; "Bekennen und Verkennen" text; arched building in background.

“Culture has many faces“ is a statement on the diversity in the MuseumsQuartier. It opens eyes to different ways of seeing, varied forms of presentation and experience, while placing the concept of culture in the limelight.

Visitors themselves become actors; they open the borders between high culture and urban lifestyles. Here the MuseumsQuartier program comes full circle: fluid transitions between the premises and the institutions, a bridge between the institutions and the buildings, between protagonists and visitors.

Photography by Maria Ziegelböck.

Rosebud delivers Brand Strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising, Art Buying, Motion Design and Social Media.