Pregnancy, childbirth, the postnatal period, breastfeeding: there is hardly any other phase in the lives of women and families that is as emotionally charged, as vulnerable and as significant as this one. It is a time full of change. And full of moments when you just wish someone were there. Someone who knows what is normal. Who listens. And provides reassurance.

Ina Herms has been that person for 25 years. As a midwife and certified breastfeeding counsellor, she supports families through one of the most intense periods of their lives – from the first weeks of pregnancy right through to everyday life with their newborn. Her work is not a service in the usual sense. It is presence, experience and trust all rolled into one.

Numina is derived from the Latin word *numen*: divine influence, protective power. The name gives Ina’s approach a distinct identity. The branding and website convey what her work is all about: experience, care and the rare ability to instil a sense of calm in times of anxiety. A brand identity that gives families, during an extraordinary time, the feeling that they are in the right place, even before the first consultation has taken place.

Photos: Marie-Theres Graf