More and more women are taking on responsibility - as entrepreneurs, founders and managers. »Frau in der Wirtschaft« is their strong voice. A network that connects, promotes, secures and opens up new perspectives.

For the rebranding, we have sharpened the profile of »Frau in der Wirtschaft«: clear, self-confident and digitally orientated. With a bold, modern design system that shows attitude - and makes movement in business and society visible.

»Frau in der Wirtschaft« sets topics, creates opportunities and accompanies female entrepreneurs on their path to success. With consistent representation of interests, innovative services and a network that grows and connects - both locally and internationally.

Rosebud provides positioning, branding, design system, text and digital assets.