PALM Rebranding Cover 1800x1000px darker

Things Used to be Greener

Palmers Rebranding

Founded more than 100 years ago, Palmers belongs just as much to Austria’s cultural heritage as to its consumer culture. After a bumpy road with years of frequently changing strategies, the brand has undergone a well-deserved rejuvenation. But here, the future lies in the past: A careful yet stringent “pre-design” returns to what once made Palmers one of the country’s most popular and best brands. The new, old stylistic elements confidently propel the Austrian icon for style and sensuality into the 21st century.

The visual DNA is complemented with enthralling imagery, a new company typography, and a lot of love for craftsmanship and detail.

Developed in a splendid cooperation with the fabulous colleagues at ZĂĽndel Branding.

Rosebud liefert Brand Strategy, Brand Architecture, Corporate Identity, Digital Branding, Type Design, Brand Communication, Editorial Design, Brand Publishing, Package Design, Advertising, and Art Buying.

PALM Rebranding KB 1953 3 1600x2041
Palmers logo vorher nachher 1600x2041 kleiner
PALM Rebranding kampagne 04
PALM Rebranding Font r2 new 1800x3317
PALM Rebranding kampagne 03
PALM Rebranding Font Freuen
PALM Rebranding kampagne 01
PALM Rebranding Shop 1600x1199 03
PALM Rebranding Shop 1600x1199 02
PALM Rebranding Font 8
PALM Rebranding Font Lieben 1400x2100
PALM Rebranding Shop 1600x1199 05
PALM Rebranding Font r kleiner2
PALM Rebranding Shop 1600x1199 01
PALM Rebranding pos meterial 1800x1143
PALM Rebranding Font 7
PALM Rebranding geschenk 02
PALM Rebranding geschenk 01
PALM Rebranding Font 4
PALM Rebranding geschenkkarten 1600x1067px
PALM Rebreanding muenzen werte
PALM Rebranding Font Verbinden green
PALM Rebranding tuete
PALM Rebranding Notebook green 1600x1067px
PALM Rebranding siegel gold
PLAM Rebranding outfit 1600x2400px
PALM Rebranding Font Erfinden
PALM Rebranding Pfeife 1200x1200px
PALM Rebranding mug sandra 1400x1400px
PALM Rebranding Flasche 1200x1200px
PALM Rebranding Font 10
Mq sommer2016 cover animation 5