Pattern of white line icons depicting transport, buildings, and people on a lavender background.

Fine Standards

City of Vienna Pictogram System

In a metropolis like Vienna, there is an infinite spectrum of things to tell. All the more important that one of the most comprehensive corporate re-designs in Austria provides a universally accessible and consistent (visual) language for these topics and stories.

A constantly growing pool of pictograms and illustrations enables a compact representation of everything to keep in mind in one of the most livable cities of the world.

Rosebud delivers Informationsdesigns and Illustration.

Taxicab front view, dress on hanger, dog, wheelchair user, arched building, wrench and screwdriver
Grid of black line icons depicting prohibited activities and accessibility signs in a public setting.
Gray cloud outline with purple snowflakes falling against a dark background
Grey stylized mountain partially obscured by horizontal white bars on a dark background.
Partly sunny weather icon: yellow sun behind a white cloud on a dark background.
Grid of weather icons on a dark background showing sun, sun behind clouds, cloudy, rain, snow, and thunder icons
Six prohibition icons: no dogs, no skateboarding, no alcohol, no swimming, no pets on furniture, no photography.
Wheelchair user, cyclist, and person pushing a baby stroller in an urban park setting.
Two helmeted adult cyclists ride a tandem bicycle with a front basket of groceries on a green background.
Line drawing of a doctor with clipboard addressing a diverse group of adults and a child; speech bubbles show a question and an exclamation.
Line drawing of a tablet with a heart and heartbeat line; magnifying glass, plus sign, and a finger tapping the screen for health monitoring.
Assorted kitchenware: teapot, carafe, cup, and apple. Two people at a bus stop, one signaling a bus. Person riding a bicycle. Person ascending stairs with a medical symbol nearby. Radiator heater with thermostat dial. Finger pressing a button on a touchscreen device. Tissue dispenser with tissue being pulled. Lightbulb with coins above, symbolizing savings. Toilet with hand pressing flush lever. Grocery bag with assorted items. Printer printing a document. Hand plugging cables into a power strip.
Vinyl record with radial spokes and five speech bubbles containing greetings HELLO, HALLO, CIAO, HOLA, SALUT.
Line drawing of a Blu-ray case with a disc beside it on a red background.
Black musical notes arranged on a five-line staff against a coral background.
Graduate student with mortarboard at desk, typing on a laptop; lightbulb on screen and a steaming coffee cup nearby.
Line-drawn tablet displaying text lines with floating diamond shapes on coral background.
Closed notebook with ribbon bookmark on coral background
Six line drawings: top row: townhouse, city hall, curved modern museum; bottom row: observatory tower, planetarium, stepped museum.
Two dancers holding hands and dancing on a purple backdrop with diamond shapes and squares.
Line drawing of two shoes: an ankle boot and a dress shoe, with small diamond sparkles on a purple background.
Six line-art icons on green: people reading, a couch scene, bench reader, box with books and headphones, abstract map, scooter and skateboard.

Related

Orange cartoon swivel office chair with a smiling face on a light beige background.

Friendly Working

Buerofreunde branding

Person on a yellow scooter rides along a riverfront beside a gray and yellow city, with a triangular hill and a parachute with a lightbulb in the sky.

Speaking European

INTERACT Branding and Communication

Promotional collage with orange sunburst reading 'Swing into spring!' over a European city skyline with domes and spires.

Spring Feelings

Vienna Tourist Board Spot

What’s going on?

Person lying on a green sofa, surrounded by several cats in a cozy living room.