Bronze lion statue in a European city square beside a formal garden and grand historic buildings.

Spring Feelings

Vienna Tourist Board Spot

The task: Film a cheerful, activating spot, which shows just how beautiful and colorful Vienna is in spring.

The problem: The production timeframe is November to January—hence, the worst, most drab and unfriendly time of year you can imagine in this city.

Yellow palace on a hill with a horse-drawn carriage in front; blue sky, trees, and a Ferris wheel in the background.
Group of people lounging on oversized pink and multicolored chairs in a sunny plaza with a modern blue brick building and a small house perched on its roof.

The solution: A completely animated TV spot for the Vienna Tourist Board that presents the city as a surprising chamber of wonders. A specially performed version of the »Voices of Spring« waltz by Johann Strauss II provides the fitting backdrop soundtrack for presenting Vienna as a must-see destination.

Rosebud delivers Brand Strategy, Brand Communication, Advertising, Sound Design, Motion Design and Video Production.

Montage of iconic European landmarks in a sunny park: Austrian Parliament Building, Louvre Pyramid, and Gothic cathedral.
Vienna cityscape with a winged statue in foreground; orange sunburst reads Swing into spring! beside a red Vienna banner and website.
Bearded man on an outdoor advertisement poster pulling open a beige coat to reveal his chest, on a city street with a red tram behind.