Two people at a glass-walled bus shelter with abstract art; center poster reads SUMMER OF SOUNDS; right panel shows MuseumQuartier Wien.

The Music of Summer

MQ Summer Campaign 2014

Person crouching at a large stylized doorway on a Summer of Sounds poster.
Stylized figure walks, trailing a curling cable toward a bold red circle with MQ, on a Summer of Sounds poster.

The »MQ Summer of Sounds« is all about sound and music. Numerous art and cultural institutions at the MuseumsQuartier Wien present an extensive program in 2014, both out in the courtyards and in their spaces.

Cylindrical advertising column on a tree-lined city street displaying 'SUMMER OF SOUNDS' poster; tram stop visible in the background.

The motifs for the »MQ Summer of Sounds« developed by illustrator, artist, and street art talent Geoff McFetridge depict scenarios that interpret the themes with a surreal and poetic note.

By consciously avoiding cliché representations, which are already omnipresent in the music capital Vienna, the line-up of the »MQ Summer of Sounds« gets the big stage it deserves.

Rosebud delivers Brand Strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Copy Writing, Advertising, Art Buying, Motion Design and Social Media.

Two pedestrians stand at an urban bus stop with abstract mural panels; central poster reads SUMMER OF SOUNDS.
Street scene with tall banners reading Summer of Sounds along a sidewalk; a stylized figure beside an abstract red shape on posters; pedestrians.
Two people stand back-to-back on a white background; a large black rounded bar spans between their heads.
Bus stop poster advertising Summer of Sounds with a line-drawn crouching figure inside a horn outline and a red circle.
Poster for Summer of Sounds featuring a person crouching inside a large speaker outline.
Line drawing of a person breaking through a door frame with floating geometric blocks, on an open book spread.
Four-member band in black attire posing outdoors among shrubs with a building in the background.
Two-page spread: left shows a bus with a group; right shows a red PROGRAMM heading and a person leaning into a curved doorway.
Festival program spread: left page with MQ Summer of Sounds kickoff text and outdoor black-and-white photo; right page with Remixinhambane image.
Spread on Bernhard Leitner’s Ton-Architektur; left: circular concrete structure; right: ribbon-text artwork with 'Whatever you say' and 'say nothing', title 'Neue Wege nichts zu tun'.
Portrait of a person in a split-tone shirt, facing forward, with a shadowed face against a gray studio backdrop.
Abstract black illustration of two elongated figures embracing on a white magazine spread; left page shows ABSCHLUSS CLOSING
Two minimalist line-drawn human silhouettes, one in pants and one in a dress, standing side by side beneath the orange title LAUFEND ON-GOING.
Open magazine spread; left page lists events with thumbnails, right page shows KALENDER CALENDAR and a line-drawn cuboid cityscape with raised arms.
Open two-page event calendar spread in a book, showing August and September schedules with numerous entries.
Two-page magazine spread showing art exhibition listings in a grid with thumbnail photos and orange headings.
Urban street with white banners reading SUMMER OF SOUNDS; graphic of a person near a TV, with trees and buildings in the background.
Person crouching with head bowed, arms wrapped around their knees, on a white background.
Bus-stop poster advertising 'Summer of Sounds' featuring a stylized figure and curling musical line on a city street.
Banner reading SUMMER OF SOUNDS spans an urban street with leafy trees and historic buildings.
Person breaks through a doorway, arm through the frame, bricks and blocks flying.
Adult leaning forward, peering into a large curved archway.
White T-shirt features a black line drawing of a person in a dress walking, with a long curling cord trailing behind.
White T-shirt with a black line drawing of a person crouching inside a large rounded square frame and a curved top shape.
Human figure bending over a stack of rectangular boxes; two arms protrude from a tall open box with hands raised.

Related

Two musicians play red electric guitar and cello outdoors beside a tree; a fluffy beige dog sits nearby, watching.

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Vibrant illustration of a sunflower bouquet with assorted flowers and garden tools, overlaid with the word SOMMER.

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Colorful cartoon crowd around a large MQ MuseumsQuartier Wien SommerQuartier poster; people hold signs reading YES, OK, CHANGE.

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Person stands on a stand-up paddleboard, paddling at a sunny beach with a red-and-white striped umbrella and a coastal town in the background.

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Six adults standing together; one person in a red-and-white vest gives thumbs up against a plain background.