Three-panel image: left: abstract shapes around a central white sphere; middle: aerial spiral of trees; right: green-domed acorn on a brown cupule.

Quality, Quantity, Quartier

Q21 Rebranding

Quartier 21 is called Q21 now. The creative space in the MuseumsQuartier, home and work place for more than 50 initiatives from the arts and culture sector, receives a new brand reduced to its very essence. From now on, the iconic “Q” stands for the diverse array of creative outputs.

Large white Q on a black poster, with small Q21 branding in the top-left corner.

Q21 poster: 7,000 sqm workspace for more than 50 initiatives, organizations, agencies and editorial offices in the cultural sector.

Collage of Q21 magazine covers arranged in a grid, showcasing diverse abstract art and objects on a white background

There is also a “Q-Visual” for print and online use, which changes monthly and is designed by different photographers and illustrators, including Peter Phobia, Annabelle Dorn, Richard Klippfeld, Juliane Eirich, Claudia Zalla, Benedikt Rugar, Larissa Mantel, katsey and many, many more.

Large stylized orange Q on gradient beige poster, with 'Q21' and 'Sep-2015' text.

Blue ink illustration of tropical plant leaves forming an oval on a pale grid poster.

White Möbius loop sculpture perched on a dark green marble pedestal against a yellow background.

Spiral galaxy within a circular frame set against a star-filled space background; Q21 poster text in the top-left.

Pink flamingo arches its neck in front of a large pale sun against a blue sky.

Q21 poster: pastel square-block ring forming a circular arch on a dark teal background.

Green rounded top rests on a large brown pinecone-textured base against a black background.

Pixelated yellow smiling emoji with tongue out on a white poster.

Stack of black kitchen sponges with yellow edges, two upright blocks and one leaning piece on a white studio backdrop

Coiled white earphones with a 3.5mm plug on a pale textured background.

Q21 poster: blue oval with a white coiled thread spool inside, black outline, on a dotted halftone background.

Girl in a yellow dress waves from a circular platform inside a black silhouette; a ladder to an underground scene with hands and a bird overhead.

Red poster with blue-speckled porcelain sphere entangled in white and blue ribbons.

Cardboard strip sculpture forming a large question mark on a white background; Q21 poster.

Close-up of a neon-yellow tennis ball on a white background.

Collage forming a giant Q on a pink background; hammer forms the stem, surrounded by flowers, dancer, blue parrot, camera, and facial fragments; Q21.

Dark gray cat curled up, sleeping on a white quilted bedspread

Green circular bird with a yellow belly flying left against a blue gradient background; Q21 poster.

Circular wreath of folded bread slices on a black background; hands grasp a red cone near the ring.

Giant silver Q-shaped inflatable sculpture on a red-blue backdrop with a reflective floor.

Nude figure curled up inside a circle on a turquoise grid background.

Metal film reel mounted on a stand with a perforated film strip against a white poster background reading Q21 Jun-2017.

Q21 poster: pink rounded rectangle with a blue gradient ribbon extending from its edge on a dark gray background.

Dark blue circular shape with a yellow striped leg protruding and breaking into black fragments on a pale blue background.

Abstract artwork: large pink-orange oval with a yellow striped block resting on it, against a blue speckled background.

Surreal sculpture: large green prickly pear cactus pad with a beige crab claw, balanced on a glass apparatus against a pink backdrop.

Bright yellow poster featuring a ring of eye-like spheres forming a circular shape.

Orange kitten standing on a green crescent-shaped hill under a rainbow arch between two smiling clouds with raindrops and flowers

Aerial view of a red running track encircling a green grass field in a stadium.

Two elderly people examine a globe with a magnifying glass on a lace-covered table.

Black silhouette of a square robot head with two circular eyes, rectangular teeth, and two antennas on a white poster.

Close-up of red-painted lips biting a white toothbrush with a blue stripe, showing teeth.

Aerial view of a dense evergreen forest forming a circular spiral around a dark center.

Abstract kaleidoscopic sculpture of glittery geometric panels in green, orange, and black; a white jet flies below on a Q21 May 2018 poster.

Hand holds a string attached to a large black oval on a white poster.

Nude female figures arranged in a circle, intertwining limbs on a beige background.

Pink doughnut-shaped sculpture decorated with candy and confetti against a pale blue background.

Six Q21 magazines fanned on a white surface; covers display abstract art and space imagery with monthly dates (Nov 2015–Jul 2016).

White Möbius loop sculpture perched on a dark green marble pedestal against a yellow background.

And then everything is different. The initiatives hosted by Q21 take center stage.

Rosebud delivers Brand Strategy, Corporate Design, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Werbung, Art Buying and Motion Design.

Open double doors at a pale-yellow museum entrance labeled MuseumsQuartier, with MQ circular sign and a vertical Q21 MQ pillar nearby.

Two tote bags overlapping on a white background, one light gray with a black Q, the other dark gray with a white Q.

Visitor in a black sweater stands and views large posters in a bright white art gallery; wooden chairs line the floor.

Arched white-walled passage decorated with black geometric shapes; several people walk through a tunnel inside a museum.

Cluttered white studio workspace with books, jars, plant, and framed art; teal banner with characters hangs over drawers.

Two people at a table in a bookshelf-filled studio, one typing on a laptop while the other watches.

Open-plan design studio with five coworkers at desks, laptops and monitors, bright white walls and large windows.

Museum gallery interior with white walls; tall black panel featuring a life-size nude figure; surrounding artworks and Q21 signage.

White dog walking inside Q21 arts space as people sit on chairs, posters line the walls.

Curved archway featuring a large maroon mural of twisting trees and figures, above a white wall with three burgundy arched windows and a glass display cabinet.

Boutique clothing store inside a historic room with arched ceiling, large lattice windows, racks of garments and a yellow jewelry counter.

Pink EIKON magazine on an orange tabletop, showing two art sculptures on its cover (a black geometric piece and a white faceted figure).

Mechanical sculpture with gas-mask head and ornate crown, holding a green cocktail with lemon. Q21 poster, Nov-2019.

Spacious museum bookstore with white vaulted ceilings and arches, warm lighting, dark wooden floors, and shelves and tables filled with books.

Grid of Q21 posters in an orange-framed storefront window; interior shops visible on both sides.

Rethinking Values

Abandoned building facade featuring a white palm-tree mural on a black wall; a red modular unit and plywood-covered doorway.