How do you shape the future of Austria's economy? With 120,000 young entrepreneurs who want more than "business as before". Sounds ambitious? It is. The result is more than a redesign. It's a holistic brand movement that embodies innovation, optimism, and real change.

The central idea: Austria needs a new, young economic miracle. One that isn't found in dusty textbooks, but is written by a generation that combines profit and purpose. We translated this vision into a powerful guiding principle: "FUTURE ENTERPRISE" – two words that represent both attitude and call to action.

The new brand shows conviction, the design system unites consistency with movement: The iconic JW orange has been energetically charged and enhanced with new color nuances. The typographic design combines business gravity with start-up spirit. And instead of staged corporate photos, our visual language shows real people with real visions – direct, diverse, authentic.

Kommunikation mit Impact

Von der aktivistischen Kampagne bis zum täglichen Newsletter: Jeder Touchpoint wurde neu gedacht. Das Herzstück bildet die "DU BIST DAS JUNGE WIRTSCHAFTSWUNDER"-Kampagne, die Jungunternehmer:innen direkt in die Bewegung einbindet. Ergänzt durch ein flexibles Layoutsystem für das Daily Business und ein komplett überarbeitetes Magazin als hochwertiges Leitmedium.

The new branding makes Young Economy what it is: think tank, knowledge source and future lab of a new generation of entrepreneurs. A movement for all who understand: the next economic miracle won't just be measured in numbers, but in real impact. Game on.