Sunset over Vienna's MuseumsQuartier square: crowds on purple loungers among beige Baroque buildings; the dark mumok museum façade nearby.

In the Heart of the City

MuseumsQuartier Wien Branding

The MuseumsQuartier Wien is one of the largest and most successful cultural complexes in the world. The MQ brand is exactly like it’s audience, it’s location, and it’s program: versatile, sophisticated, surprising, and always on the move.

Rosebud delivers Positioning, Brand Strategy, Brand Architecture, Corporate Identity, Digital Branding, Corporate Design, Editorial Design, Art Buying and Social Media.

An iconic master brand + standalone program brands = MQ branding

Five color-block poster panels in a row beneath museum logos in a gallery display.

Something for everyone: Cultural diversity needs diversified communication.

Row of MQ MuseumQuartier brochures and posters on an orange background, featuring cityscape covers, a neon sign, and a person on a lounge chair.

Poster for MuseumsQuartier Wien; collage of outdoor plaza scenes with people, lime-green seating, red headphones, and the bold slogan MY PLACE TO BE.

What’s going on? The MQ monthly programs are indispensable guides for culture lovers.

MuseumQuartier Wien brochures displayed in a wall-mounted rack, with 'Frühjahr' and 'Guide' covers.

Two bound magazine bundles on a yellow display; left cover reads Tours with a horse statue, right shows an orange origami boat.

Row of colorful magazine covers fanned out on an orange background; large numbers 1–12 on the covers.

The MQ Point is the first stop for cultivated shopping, service, and tickets.

Promotional poster with white ticket collage on orange radial burst, advertising a 4 in 1 pass to four Vienna museums (mumok, Leopold Museum, Kunsthalle Wien, AzW).

Orange striped mobile information booth parked on a city sidewalk beside a beige building; MO Point sign for info, tickets, shop.

Poster promoting MQ Jahreskarte: a gold gift card with red ribbon, large red German headline stating the perfect gift lasts a year.

Three framed posters on a white wall; center poster features a gold gift-card with red bow and German text about a Jahreskarte.

Woman with back to camera looking at posters on a railing outside a stone building.

Very special: Unique promotions and seasonal offers complement the running program.

Poster for ART NIGHT IM MQ, afterwork art event at MuseumsQuartier Wien, with a large yellow circle and stylized eyes.

Please take a seat: The MQ’s “courtyard furniture” is legendary – whether in the MQ or at home.

White sphere bearing the teal word Libelle sits in a teal open box against a teal leaf-vein patterned background.

Orange angular bench on gray pavement against a white wall with large orange script reading 'Orange'.

Retro-futuristic pink U-shaped platform on a neon grid, striped sunset and pink-to-purple gradient sky; Sonnenuntergang in cursive text.

Catalog spread illustrating colorful modular lounge seating on white pages against an orange background.

Five white silhouettes of people in boats on a red background; chatting, lounging, sunbathing, a boat with umbrella, and an enclosed boat.

Plenty for the ears: Music has a special place in the MQ.

Poster for Marina & The Kats; three musicians pose in a doorway; yellow text: Mi 17.07., 19h, Live & Eintritt frei.

Blond woman posing with hand in hair on promotional poster with red grid; text shows Lisa Pac, Do 28.11., 19h, LIVE & Eintritt frei.

Three men in retro outfits pose in a studio with an orange backdrop; Gospel Dating Service poster with Mi 12.06., 19h, LIVE & Eintritt frei.

Close-up of a hand pressing a blue poster reading 'Weekend Sounds' for MQ Wien MuseumQuartier, with a large orange circle.

Poster for 'WEEKEND SOUNDS IM MQ' at MuseumsQuartier Wien; blue title on yellow, white clouds, black rabbit drawings with dashed trails.

Big culture for little ones: Children can have their own MQ experiences and without adults.

Colorful cartoon creature with orange head marked MQ, green body, purple nose, waving a long orange tail; abstract geometric background.

Overlapping posters for Kinder Kultur Parcours featuring an orange-faced cartoon creature with MQ on its face, waving on a green backdrop.

Great times for grown-ups: MQ Escape, Austria’s largest escape room, designed by artist Deborah Sengl.

Keep Calm

Neoclassical city building with a large Wiener Festwochen 2019 banner; pedestrians cross a busy street.