Two people stand on cylindrical platforms connected by a yellow wire with lit light bulbs against a blue background.

Speaking European

INTERACT Branding and Communication

Six illustrated book covers displayed on a blue background.

INTERACT is a platform for interregional collaboration set up by the European Commission and the EU Member States. The main objective is to support cross-border, transnational, and interregional cooperation programs in finding solutions for economic, ecological, social, and cultural challenges.

Stylized city scene: a cyclist crosses an arched bridge toward a classical Ionic column; on a yellow hill, two figures hold a grape bunch over patterned water.
Two technicians standing on blue cylindrical platforms, connected by yellow cables to orange plugs in an abstract diagram.

This sounds complicated—and indeed, it is. Hence, a clear language is all the more important when speaking about it: A comprehensive image library visualizes the often abstract INTERACT activities. The pictograms and illustrations can be arranged into almost infinite combinations and applied flexibly and playfully—and therefore are the beating heart of INTERACT’s communication.

Rosebud delivers Positionierung, Brand Strategy, Corporate Identity, Corporate Design, Illustration and Editorial Design.

Person under umbrella; blue-liquid funnel; three hands on blue shape; typing at desktop with mouse; lighthouse on waves; stethoscope and heart.
Blue silhouette of a person riding a yellow-and-blue kick scooter toward a striped flag reading Future on the left.
Two blue silhouettes in an elevator; one holds a yellow light bulb; chevron-patterned interior with an elevator panel.
Silhouette presenter points at a three-item checklist on a flip chart; two boxes checked, one crossed, blue background.
Handbook cover titled Promotion of calls; abstract scene with tiny figures on platforms around a giant megaphone and coiled spring.
Two-page magazine spread with bold blue headline 'What all this will be about' on the left and columnar article text on the right.
Two-page spread: left page with bold teal text 'Think a little wider than you did before' and map icons; right page with 'Multipliers' heading.
Magazine spread: left page 'Regional & National Contact Points' text; right page blue poster 'Make yourself heard' with yellow wiring.
Two-page magazine spread about libraries and project databases, with a blue heading and dense column text.
Two-page spread: left blue page shows 'May the innovation drive you' with an 'Innovation' sign and a person on a scooter; right page 'KEEP'.
Two-page magazine spread with a large blue quote on the left about digital engagement and a 'Links Online' bullet section on the right.
Two-page magazine spread: left blue page with Go digital and parachute social icons; right page Linkedin groups with text.
Open magazine spread; right page shows 'Social media' in blue with a decorative ribbon, left page discusses LinkedIn group history and activity.
Blue two-page spread; large text "Try to think out of the box" and a yellow lightbulb rising from a dotted blue box.
Industrial beverage production line: blue filling machine, conveyor belt, and cups being filled in a factory setting.
Abstract map of interconnected yellow routes with climbers, city skyline, park, and boat on blue background.
Open tri-fold case displaying pencils, ruler, magnifying glass, notebook, microphone, megaphone, badge, brush, and pen.
Open toolkit case with pencils, magnifying glass, ruler, and notebook on a light blue cover labeled 'Communication toolkit Version 2.0'.
Open book-shaped cover of a Communication toolkit displaying magnifying glass, ruler, pencil, and camera on a beige background.
Two-page brochure spread titled The Communication Toolkit; left page shows a blue pencil cup illustration, right page contains dense text.
Blue brochure spread: a hand points at a flip chart featuring a lightbulb connected to nodes.
Open two-page spread of a document titled Tips for drafting annual communication plans with blue headings and bullet lists on a light background.
Two-page spread of a printed plan document on annual communication plans, with dense bullet lists.
Blue page with a spiral-bound notebook checklist, hand, and pencil; opposite white page with Events and dense text.
Open two-page brochure spread of a communication toolkit, showing headings Focus on objective, Use social media, Website, and Evaluation.
Two-page spread: left blue with stacked hands gripping a yellow pencil over waves and ink bottle; right white with heading 'Writing for your Readers' and text.
Two-page magazine spread about newsletters; left page Newsletters with text and envelope icon, right page How to write a good newsletter with planning.
Two-page booklet spread about making a good presentation; left page shows the title How to make a good presentation with two chart boards on easels, right page Create Memory.
Two-page spread: left page shows 'Publish' with yellow spotlights and a person holding a blue document; right page shows 'Websites'.
Two-page spread on dealing with the media; left page shows 'Media' with a blue clapperboard icon and 'How to deal with the media?'
Two-page magazine spread: left teal page with Visualise and hands holding a framed eye; right white page with Photography heading.
Quarry site with a long conveyor belt and yellow trucks transporting materials through a mountainous landscape.
Harbor scene with container ship, yellow crane, and worker stacking colored blocks; distant mountain island with trees.
Collection of blue and yellow flat icons in a grid, depicting transportation, finance, information, travel, and everyday tools.
Two blue silhouettes high-five atop ladders on a hill, with a large circle containing a lightbulb above, and parachute-delivered ideas nearby.
Abstract illustration: a dark blue human silhouette stands beside a winding blue river, surrounded by oversized yellow letters and geometric shapes.
Blue silhouette hunched over a signpost with three directional signs bearing unreadable symbols, yellow zigzag lines near head suggesting distress.
Two-panel infographic: left blue brochure spread with Cooperation works and data blocks; right stylized blue-yellow cityscape with bridges and boats.
Two blue stick-figures on a yellow stage; a podium with microphone on the right; one gestures with extended arm, the other rests a hand on hip.
Construction workers move long blue-and-yellow beams across a gray overpass between buildings.
Six icons showing online learning, electric car charging, a map with pin, checklist notebook, exchanging documents, and weightlifting bench.
Two silhouettes hold a giant blue certificate with a yellow ribbon; a yellow pencil points at its center, on orange abstract rocks.
Presenter silhouette stands on a circular orange-and-blue stage, addressing four listeners with speech bubbles against a yellow backdrop.
Airplane towing a blue mailbag by rope; person sits on the plane's nose.
Sunset over Vienna's MuseumsQuartier square: crowds on purple loungers among beige Baroque buildings; the dark mumok museum façade nearby.