Person peeking over red fabric, exposing one wide blue-green eye; dark hair frames the face against a red backdrop.

Don’t Know the Details

Wiener Festwochen 2018

Row of burgundy festival posters with bold FEST text, displayed on a red sofa in front of a red curtain.

The Wiener Festwochen are a FESTIVAL. A FESTIVAL that has the entire city in its grasp and is propelling it into an artistic state of emergency. It is not the same experience for everyone, but that’s the nature of a FESTIVAL.

Rosebud delivers Brand Strategy, Corporate Identity, Digital Branding, Brand Communication, Editorial Design, Brand Publishing, Advertising, Art Buying, Motion Design and Social Media.

Person in a shiny red hooded jacket with face hidden; bold white 'FEST' text on Vienna's Wiener Festwochen poster, May 11–June 17, 2018.

Close-up of a hand with red nail polish on a red background, white text FEST visible for Wiener Festwochen.

Child holding a red ball in front of their face on a black background; large white FEST text and dates 11 May – 17 June 2018

Close-up of a person’s eye peeking over red fabric with bold white 'FEST' and the dates 11. Mai — 17. Juni 2018.

Poster for Wiener Festwochen on red leather backdrop; large white FEST with dates 11. Mai – 17.Juni 2018; hand with red nail polish touching fabric.

Red fabric-wrapped sculpture standing in a snow-covered forest; Wiener Festwochen poster with 11 May-17 June 2018.

Person standing in front of a large red FEST poster, looking at a smartphone

Peach building facade with two posters: a large red FEST advertisement in an open window above, and a SHAKE THE BREAK dance poster on a door.

Bicycle locked to a metal rack beside a large poster of a person holding a red balloon with a white W, in front of a peach building with a window above.

Red vertical banner hanging from a streetlamp in front of an ornate historic building; Wiener Festwochen text visible.

Framed poster on a city sidewalk displaying a close-up of red fingernails with FEST text; street lamps, bicycles nearby.

Person in a red shiny hooded coat, back turned; bold vertical white text 'FEST' overlaid; dates 11 May–17 June 2018.

Open magazine with a two-page contents spread listing article titles and page numbers.

Close-up of a red leather jacket with a vertical seam and button.

Two-page spread of Dries Verhoeven’s Phobiarama: white gallery with bumper cars on a floor track.

Two-page spread: left page shows the title The Song of Roland: The Arabic Version; right page shows men in turbans around a large clay pot.

Miniature Auschwitz concentration camp model on a stage, with striped figurines and thatched huts; a blurred foreground figure.

Two-page spread about Kurt Hentschlager's FEED.X, smoke-filled sculptural installation of figures.

Child holds a large red basketball against a black background.

Magazine spread showing a dark exhibition space with silhouetted visitors facing two illuminated screens; left page shows The Walking Forest title.

Dancer in white ripped jeans stands on a dim stage, other dancers in the background during a contemporary performance.

Shirtless individual wearing gloves presses a rocky wall on a dark two-page poster spread titled Deep Fridays.

Close-up of a foot with red-painted toenails on a red fabric background.

Trojan Women stage scene: two dancers in pale gowns embrace on an orange floor panel, with other dancers in white on a gold-lit backdrop.

Stage with a large red poster reading FEST behind an empty lectern; audience seated in a dark theater.

Stack of Wiener Festwochen 2018 brochures featuring a hand with red nails on a red background.

Webpage screenshot showing a German event page; a large red poster with white text 'SO TO SPEAK' dominates the white content area.

Red festival poster reading 'FEST' in a metal frame on a sidewalk, with bicycles and green trees in the background.

Vertical red festival banner reading FEST attached to a street lamp on a tree-lined urban street.

Tall red freestanding advertising banner reading FEST on a concrete pedestal beside a city street with trees.

Row of tall advertising banners along a city sidewalk; closest banner shows 'ERSTE' branding, with trees lining the street.

Bicycles parked along a city sidewalk beside a construction site with scaffolding and banners.

Red promotional banner on a metal frame in front of a subway station entrance beside a roadway.

Brick-arched glass entrance to Halle E-G with two boar silhouettes and red FEST banners.

Hand reaching from behind large white letters on a red poster wrapped around a street pole, in an urban street with parked cars.

Large cylindrical advertising pillar on an urban street displaying a prominent 'FEST' poster with dates; crosswalk, traffic lights, and cars nearby.

Urban sidewalk with tall banners reading FEST and ERSTE; red circular graphic dominates the right banner; pedestrians in background.

The visual world developed together with photographer Martin Stöbich lends the festival an unsettling and enigmatic yet all the more exciting, communicative twist.

The one and only Place

Audience members clapping at a formal event.